Public Relations and Information Services
Publications / Web Content Management
• SERVICES •
Write, edit, design
and oversee production and distribution
of the following University publications:
· Creighton
University Magazine, quarterly magazine
for alumni & friends covering all aspects
of Creighton schools, colleges and departments
· Creighton
Today, a daily online campus newsletter
· Creighton
Parent, a newsletter for parents
of Creighton students distributed three
times a year
Produce monthly e-mail newsletter for Creighton
alumni, AlumWire,
in conjunction with the Alumni Relations
Office.
Write and supervise
production of the following individual deans'
newsletters. These publications are paid
for by the respective deans' offices:
· The
Dental Dean's Newsletter, three
times a year for School of Dentistry alumni
· CoBA
Update, twice a year for College
of Business Administration alumni
In addition, production assistance in layout
and design is provided for several departmental
newsletters.
Content management
of first, second, and some third tiers of
the University website. Advise and counsel
all University divisions on web design and
content.
Provide advice and counsel to all University divisions on the uses and design of publications, including information on how to take advantage of the University's Graphic Standards Manual.
News Media Relations
• SERVICES •
Responds to news media
requests for information about the University
or for interviews with faculty members or
administrators.
Generates positive publicity locally, regionally
and nationally about Creighton people and
programs through the use of news releases,
pitch letters and personal cultivation of
news media personnel.
Manages University Speakers Bureau and prepares
Creighton Faculty Experts Guide in
both printed and web versions. The web version
is located at http://www.creighton.edu/PubRel/mediaguide/
Provides news media advice and counsel to
all University divisions, including spokesperson
training and prepping for interviews.
Manages news media communications in campus
emergencies and in cases where University
personnel have made news that could harm
the University's image and reputation.
Produces public radio program Dateline:
Creighton, which airs every Thursday
at 11:30 a.m. on KIOS 91.5 FM. If you have
news for Dateline: Creighton, contact
producer and host Cindy Workman, 280-2969
or cworkman@creighton.edu.
Provides assistance in developing and placing
op-ed pieces written by faculty experts.
Advertising / Marketing / Graphic Standards
• SERVICES •
The Public Relations & Information Department manages the University's image advertising program.
The Public Relations & Information Department is a resource for university departments which wish to place advertising. The advertising and marketing coordinator for Public Relations can assist individual schools, colleges and departments with advertising and marketing strategy, budget development, creative, production and placement decisions.
The Public Relations department is responsible only for budgeting for the University's image advertising. All other schools, colleges and departments are responsible for all advertising costs associated with their individual advertising and marketing projects.
All schools, colleges or departments placing advertising should alert the Public Relations department so that department is aware of the various advertising messages being disseminated and can assure that Creighton is able to take advantage of the best rates possible as well as the most advantageous scheduling. If possible, Public Relations should be given copies of all advertising prior to it being disseminated.
All Creighton University advertising must include the official CU logo as defined by the University's Graphic Standards.
Graphic Standards Policies
All Creighton University schools, colleges, departments and individual employees must conform to the official Graphic Standards of the University in all official written and electronic communications disseminated to audiences outside the campus. The Graphic Standards manual is located on the web at
The Graphic Standards Policy of Creighton University is managed by the Public Relations & Information Department. Questions about graphic standards should be addressed to the Public Relations & Information Department. There is to be no deviation from the Graphic Standards without express, written approval of Public Relations.
Anyone desiring to use the Creighton logo should first consult the Graphic Standards manual to insure correct usage. The logo must be used on all official school, college or department correspondence, including department web pages. The logo should not be used on individuals' personal web sites which are not official departmental communications tools.
Events Management
• SERVICES •
Public Relations & Information manages six annual all-University events:
- · Dinner and Basketball Game for Priests and Brothers
- · President's Convocation and Reception
- · Student Honors Recognition Luncheon
- · May Commencement
- · University Welcome to Parents of New Students
- · December Commencement
Assists with planning and execution of University Relations events such as endowed chair inaugurals and alumni events in Omaha.
Is available for advice and counsel on additional events such as building dedications and ground-breakings. Such advice and counsel consists of recommendations for planning, assistance with drawing up budgets and ensuring that the President's Office is aware of and approves of events plans
The Public Relations & Information Department is also responsible for assisting the President's office and Development department with other events, including strategizing, scheduling, logistics, writing and other support.
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