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BM Popup Trade Cards

BM Popup Fable Cards

1910? One pop-up card showing and exemplifying FG and advertising Au Bon Marché. Printed by J.B. Goosens, Paris. $50 from Eclectibles, Tolland, CT, May, '06.

This is an exquisite pop-up in very good condition. The front card is cut on the lower 75% of the circle enclosing the upper portion of the picture, so that a viewer discovers that the front page opens up. When it does, he or she sees a three-dimensional scene. In the background is the name of Au Bon Marché. In the middle ground is a disgruntled driver of a horse-drawn buggy. In the foreground are two contented passengers in a motor car passing by the horse, wagon, and driver. Beneath the motor car one can then read the words, as though they came from the mouth of the horse-driver: "They are too green, he says." Sour grapes! He did not want to ride that fast anyway!  To see how the pop-up works, click on it.

 

1910? One pop-up card showing and exemplifying FC and advertising Au Bon Marché. Printed by J.B. Goosens, Paris. €50 at St. Ouen, August, '15.

I am delighted to learn that there is a set of popups by BM.  I had thought that their FG was a one-off.  This FC is another exquisite pop-up in very good condition. The front card is cut on the lower 75% of the circle enclosing the upper portion of the picture, so that a viewer discovers that the front page opens up. When it does, he or she sees a three-dimensional scene. In the background is the name of Au Bon Marché. In the middle ground is a group of four smiling cooks.  In the foreground is a distinguished looking speaker in front of a table.  Is he flattering them?  At any rate the couplet beneath the picture contains La Fontaine's warning that every flatterer lives from the person who listens to him.