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Compagnies d'Assurances Generales

1955? "Le Laboureur et ses Enfants." Compagnies d'Assurances Générales, Paris. 8¼" x 5". Paris: LaCroix & LeBeau, Edit. $5 from Mme Denise Debuigne, Rennes, France, August, '02.

 

The story of "Le Laboureur et ses Enfants" is presented in full color in three quadrants across the top of this lively yellow blotter. The first two scenes quote La Fontaine and are true to his version. The third scene shows the children facing a billboard sign advertising insurance from Compagnies d'Assurances Générales. The father had been wise enough, the advertisement's text says, to show them that insurance is a treasure. The turning of the fable into an advertisement is clever enough.

 

1955? "La Latière et le Pot au Lait." Compagnies d'Assurances Générales, Paris. 8¼" x 5". Paris: LaCroix & LeBeau, Edit. $5 from Mme Denise Debuigne, Rennes, France, May, '02.

 

The story of MM is presented in full color in three quadrants across the top of this lively yellow blotter. The first two scenes quote La Fontaine and are true to his version. The third scene shows the young milkmaid with her dropped pail in front of a billboard sign advertising insurance from Compagnies d'Assurances Générales. Here the milkmaid says "If I had known Assurance-Accidents earlier, I would have subscribed."