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Stacey Menzel Baker, PhD

Professor

Marketing and Management

Stacey Menzel Baker, PhD

Contact

StaceyMenzelBaker@creighton.edu
Heider College of Business
Marketing & Management - Business
Business Administration MBA (Master's)
Graduate School
HARP - Harper Center for Student Life & Learn - 4034

Stacey Menzel Baker, PhD

Professor

Marketing and Management

Stacey Menzel Baker, Ph.D. in business administration from the University of Nebraska-Lincoln, is Professor of Marketing in Creighton University’s Heider College of Business. Dr. Baker teaches doctoral level, MBA, and undergraduate courses in Marketing, Policy & Social Change; Strategic Marketing Management; Customer Experience Management; and Consumer Behavior. Prior to joining Creighton’s faculty, she served for 13 years at the University of Wyoming where her students honored her with awards including MBA Top Professor and Mortar Board Top Prof, she was named Governor Geringer Scholar, and she earned the title of Professor of Marketing and Sustainable Business Practices. Stacey also served on the marketing faculty in Bowling Green State University and on the faculty in the Department of Recreation, Parks, & Tourism at Texas A&M University. While she was pursuing her undergraduate (marketing) and graduate (MBA) degrees at the University of Nebraska-Lincoln, Stacey was employed in retailing, worked for the Nebraska Unicameral Legislature, and served as Chief Graduate Advisor for UNL’s MBA program. Often together with her students, she has provided marketing planning and consulting services to Omaha Economic Development Corporation, Love’s Jazz, National Park Service, National Forest Service, Bureau of Land Management, Wyoming Business Council, Laramie Parks and Recreation Center, UW Art Museum, Handel Information Technologies and other small businesses in Wyoming and Ohio, and College Station Parks & Recreation Department in Texas.

Dr. Baker studies consumer attachment, vulnerability, and resilience in contexts such as disaster recovery, disability, and community development. Her research has been published by elite journals in her field and has been used by business to promote products and to design accessible servicescapes, by U.S., U.K., and Canadian governments to help shape civil rights policies, and by scholars inside and outside her discipline, including those investigating the management of disasters, global environmental change, and community development. Research honors include the 2006 Journal of Macromarketing Charles C. Slater Memorial Best Article Award for “Building Understanding of the Domain of Consumer Vulnerability,” the 2015 Journal of Public Policy & Marketing Thomas C. Kinnear Best Article Award for “Beyond Poverty: Social Justice in a Global Marketplace,” and the 2016 Journal of Macromarketing Charles C. Slater Memorial Best Article Award for “Improvisational Provisioning in Disaster: The Mechanisms and Meanings of Ad Hoc Marketing Exchange Systems in Community.” Her TEDx talk in Cheyenne, Wyoming, entitled “The Stuff of Resilience” can be viewed at: https://www.youtube.com/watch?v=lP0h7Wu3AQk&index=6&list=PLsRNoUx8w3rMrUwHjyfJ_QJS3UGjYKfuB.

Stacey is a member of the American Marketing Association, the Association for Consumer Research, and the Macromarketing Society. She has co-chaired international conferences in Macromarketing and Marketing and Public Policy, as well as served on an advisory committee on Transformative Consumer Research, a group focused on action research to enhance consumer wellbeing. She currently serves as an associate editor for Journal of Public Policy & Marketing, on the editorial policy board for the Journal of Macromarketing, on the editorial review board member for several other journals, and as the President of the Marketing & Society Special Interest Group (SIG) of the American Marketing Association (AMA).

Teaching Interests

  • Consumer Behavior

Research Focus

Possession Attachment, Experiential Aspects of Consumption, Consumer Vulnerability, Consumer Resilience, Community Resilience, Disability, Disasters, Social Services, Displacement, Social Justice

Department

Marketing and Management

Position

Professor

Books

  • Baker, Stacey Menzel and Daniel Westbrook, Macromarketing and Development:  Building Bridges and Forging Alliances, 558 pages. 2007

Articles

  • Journal of Association for Consumer Research
    Meredith Rhoads Thomas, Thomas, Meredith Rhoads, Stacey Menzel Baker, and Kathryn Elenius, Small Businesses as Community Change Agents in Social Crises. Targeted to Journal of Association for Consumer Research 2021
  • Journal of Service Research
    Meredith Rhoads Thomas, Meredith Rhoads Thomas, Courtney Nations Azzari, Aront Marie Bennett, and Stacey Menzel Baker, Social Services in Transformative Service Ecosystems. Targeted for Journal of Service Research 2021
  • Journal of Consumer Research
    Azzari, Courtney Nations , Azzari, Courtney Nations and Stacey Menzel Baker, “The Process of Individual-Level Ritual Change: Meaningful Co-Creation in Transformative Service.” Targeted for Journal of Consumer Research 2021
  • Consumption, Markets, and Culture
    Nations, Courtney, Stacey Menzel Baker, and Eric Krszjzaniek, “Trying to Keep You: How Grief, Abject Affect, and Ritual Transform the Social Meanings of a Human Body,” special issue on the consumption of death.
    20 (5), p. 403-422 2017
  • Journal of Public Policy & Marketing
    Aronté Bennett, Stacey Menzel Baker, Samantha Cross, J.P. James, Gregory Bartholomew, Akon Ekpo, Geraldine Rosa Henderson, Martina Hutton, Apoorv Khare, Abhijit Roy, Tony Stovall, and Charles Ray Taylor, “Omission and Commission as Marketplace Trauma,” special issue on Transformative Consumer Research (TCR), Ron Hill, Julie Ozanne, and Brennan Davis (Eds.). [The first two authors served as co-chairs at 2015 TCR Conference from which this paper emerged.]
    35 (2), p. 280-291 2016
  • Journal of Association for Consumer Research
    Baker, Stacey Menzel and Courtney Nations Baker, “The Bounce in Our Steps from Shared Material Resources in Cultural Trauma and Recovery,” special issue on Sharing and Ownership, Russell W. Belk and Linda Price (Eds.).
    Spring, 1 (2/April), p. 314-335 2016
  • Routledge
    Baker, Courtney Nations, Stacey Menzel Baker, and James W. Gentry (2016), “The Role of Body Disposition in Making Sense of Life and Death”in Death in a Consumer Culture., p. 213-227 2016
  • Routledge
    Baker, Stacey Menzel, Monica LaBarge, and Courtney Nations Baker, “Consumer Vulnerability in the Marketplace: Philosophical Underpinnings, Methods, and Future Research” in Vulnerable Consumers: Conditions, Contexts, Characteristic. [lead chapter, invited], p. 13-30 2016
  • Journal of Macromarketing
    Baker, Stacey Menzel, Ronald Paul Hill, Courtney Nations Baker, and John D. Mittelstaedt, “Improvisational Provisioning in Disaster: The Mechanisms and Meanings of Ad Hoc Marketing Exchange Systems in Community,” [2016 Charles C. Slater Memorial Best Article Award], p. 334-352 2015
  • Praeger
    Martin, Ingrid M., Wade E. Martin, Stacey Menzel Baker, Deborah Scammon, and Josh Wiener, “Disasters and Social Marketing,” in Handbook of Persuasion and Social Marketing., p. 77-116 2015
  • Journal of Consumer Psychology
    Baker, Stacey Menzel, and Ronald Paul Hill, “A Community Psychology of Object Meanings: Identity Negotiation during Disaster Recovery."  [lead article]
    23 (3), p. 275-287 2013
  • Journal of Public Policy & Marketing
    Baker, Stacey Menzel, Special issue on “Consumption Constraints.” 
    Spring 2009 2009
  • Journal of Consumer Psychology
    Yeh, Marie, Meike Eilert, Ronald Paul Hill, Stacey Menzel Baker, and Aphrodite Vlahos, “A Consumer Psychology Perspective of Violence against Women,” invited for revision. [Emanating from 2017 TCR Conference at Cornell University, June 2017]
  • Journal of Consumer Affairs
    Eilert, Meike, Marie Yeh, Stacey Menzel Baker, Edna Ndichu, Tony Stovall, Aphrodite Vlahos, “The Process of Commoditizing Women,” to be submitted. [Emanating from 2017 TCR Conference at Cornell University, June 2017]
  • Journal of Public Policy & Marketing
    Eric Krszjzaniek, Matthew B. Lunde, Travis Jody Simkins, Edna Ndichu, and Stacey Menzel Baker, “A Primer on Marketing, Policy & Social Change: The ABCs of Five Sub-Areas,” (paper with UW doctoral students which emerged from my doctoral seminar), to be submitted.
  • Journal of Public Policy & Marketing
    Baker, Stacey Menzel, James W. Gentry, Courtney Nations, and Abigail Cherup “A Phenomenology of Consumer Vulnerability: A Transactional Approach,” data analyzed, draft in progress.
  • Baker, Stacey Menzel, Courtney Nations, Aronte Bennett, Meredith Rhoads Thomas, “Consumer Dignity,” data collection substantially complete, analysis and writing in process.
  • Journal of Consumer Affairs
    Yeh, Marie, Meike Eilert, Aphrodite Vlahos, Stacey Menzel Baker, and Tony Stovall, “Toward a ‘Human Being to Commodity Model’ as an Explanation for Men’s Violent, Sexual Consumption of Women”, forthcoming
  • Journal of Public Policy & Marketing
    Baker, Stacey Menzel, Courtney Nations, Aronte Bennett, Meredith Rhoads Thomas, “When Does the Social Service Ecosystem Meet Consumption Needs?:  A Power-Justice-Access Model (PJAM) of Holistic Well-being from Recipients’ Perspectives,” forthcoming
  • Routledge
    Baker, Stacey Menzel and Courtney Nations Azzari, “The Darkside of Nostalgic Bonds – Moral Motivators of Consumer Identities, Decisions, and Behaviours,” in Nostalgia Now – Cross-Disciplinary Perspectives on the Past in the Present, Michael Hviid Jacobsen (Ed.), forthcoming.
  • Journal of Services Marketing
    Azzari, Courtney Nations and Stacey Menzel Baker (2020), “Ten Lessons for Qualitative Transformative Service Researchers
    34 (1), p. 100-110

General

  • Baker, Stacey Menzel and Meredith Rhoads Thomas, ‘The Meaning of Home,” conceptualization in process and data collection in planning stage.
  • Nations, Courtney and Stacey Menzel Baker, “Body Objectification,” data collected, analysis and writing in process.

Presentations

  • Thomas, Meredith Rhoads, Stacey Menzel Baker, Kathryn Elenius (2021), Small Businesses as Community Change Agents in Social Crises, Winter AMA Conference (Virtual), February. 2021
  • Baker, Stacey Menzel, Courtney Nations, Aronte Bennett, Meredith Rhoads Thomas, "When Does the Social Service Ecosystem Meet Consumption Needs?: A Power-Justice-Access Model (PJAM) of Holistic Well-being from Recipients' Perspectives," paper presented as part of a special session at 2020 Winter American Marketing Association Winter Educator's Conference, San Diego, CA, 2020
  • Baker, Stacey Menzel, "Distressed Communities as Distressed Markets," paper presented as part of a special session at 2020 Winter American Marketing Association Winter Educator's Conference, San Diego, CA, 2020
  • Azzari, Courtney Nations, Stacey Menzel Baker, Meredith Rhodes Thomas, Aronte Marie Bennet, "Dignity and Dependency in the Acquisition and Consumption of Social Program Resources," Virtual Subsistence Marketplace Conference, Loyola Marymount 2020
  • Nations, Courtney, Stacey Menzel Baker, Meredith Rhoads Thomas, and Aronté Marie Bennett, "When Do Social Services meet Recipients' Consumption Needs? A Power-Justice-Access Model (PJAM)," Marketing and Public Policy Conference, Washington, D.C. 2019
  • Baker, Stacey Menzel and Bailey Wood, "A Cultural Trauma Model of Market (Re)development: A 'Purpose-driven' Model to Address Poverty and Injustice" Poster Presentation, Marketing and Public Policy Conference, Washington, D.C. 2019
  • Baker, Stacey Menzel, "Purpose Built Community and Market Development," Macromarketing Conference, Competitive Paper, Cleveland, OH 2019
  • Baker, Stacey Menzel, Courtney Nations, Meredith Rhoads Thomas, and Aronté Marie Bennett, "Dignity, Power, and Justice in the Exchange of Community Resources," Society for Consumer Psychology Conference, Competitive paper, Savannah, GA 2019
  • Nations, Courtney and Stacey Menzel Baker, "Interrupting Unsustainable Service Rituals: A Consumer-Driven Approach to Environmentally-Friendly, Compassionate End of Life Services," in Delivering a Better Value Proposition, SIG Special Session Co-Sponsored by Marketing & Society SIG and Retailing & Pricing SIG, Co-Chairs Stacey Menzel Baker and Lauren Skinner Beitelspacher, Austin, TX 2019
  • Baker, Stacey Menzel, "Reconnecting the Excluded through 'Purpose-Built' Community and Market Development," in Special Session, Emerging Markets in Conflict Zones: Toward Resilience, Inclusion, Justice and Sustainable Well-Being, Cliff Shultz and Alan J. Malter, Co-Chairs, 2019 Winter AMA, Austin, TX 2019
  • Eric Krszjzaniek, Matthew B. Lunde, Travis Jody Simkins, Edna Ndichu, and Stacey Menzel Baker, "A Primer on Marketing, Policy & Social Change: The ABCs of Five Sub-Areas," presented at AMA Marketing & Public Policy Conference, competitive paper track 2016
  • Baker, Stacey Menzel, "Conflict and Constructive Engagement in the Wake of Natural Disasters," Proceedings of the 2016 Macromarketing Conference, Norah Campbell, Marius Claudy, and Aidan O'Driscoll (Eds.), Dublin, Ireland, 799 2016
  • Baker, Stacey Menzel, "Research Methods in Difficult Environments," special session with Ronald Paul Hill and Clifford J. Schultz, Marketing & Public Policy Conference, San Luis Obispo, CA. 2016
  • Baker, Stacey Menzel and Aronte M. Bennett, "Crimes of Omission and Commission," AMA Marketing & Public Policy Conference, Washington, D.C. 2015
  • Baker, Stacey Menzel, "Toward a More Benevolent and Sustainable Understanding of Marketing Exchange," Winter American Marketing Association Conference, San Antonio, TX. 2015
  • Baker, Stacey Menzel and Courtney Nations Baker, "Reconstructing Material Wellbeing in Disaster Recovery," AMA Marketing & Public Policy Conference, Boston, MA. 2014
  • Martin, Ingrid M., Wade E. Martin, Stacey Menzel Baker, Debra L. Scammon, Josh Wiener, "Social Marketing as a Catalyst for Integration/Intervention Across the Disaster Cycle," AMA Marketing & Public Policy Conference, Boston, MA. 2014
  • Baker, Courtney Nations, Stacey Menzel Baker, and James W. Gentry, "Making Sense of Body Disposition," AMA Marketing & Public Policy Conference, Boston, MA. 2014
  • Baker, Stacey Menzel and Courtney Nations Baker, "Narratives of Cultural Trauma (and Resilience): Collective Negotiation of Material Wellbeing in Disaster Recovery," Association for Consumer Research Conference, Baltimore, MD. 2014
  • Baker, Courtney Nations and Stacey Menzel Baker, "Ashes to Ashes or Ashes to Coral?: Alternatives to Traditional Burial Rituals and their Implications for Consumption, Ritual Transformation, and Sustainability," Association for Consumer Research Conference, Baltimore, MD. 2014
  • Baker, Stacey Menzel, "Material Vulnerability in Families: Co-constructing Family Well-being," AMA Marketing & Public Policy Conference, Washington, D.C. 2013
  • Baker, Stacey Menzel, Courtney Nations Baker, and Julie Ruth, "Dignity in the Acquisition and Consumption of Social Services," AMA Winter Educators Conference, Las Vegas, NV. 2013
  • Baker, Stacey Menzel, "Social Justice, Material Well-being, and the Complexity of Communities as Markets," AMA Academic Council Special Session, AMA Winter Educators Conference, Las Vegas, NV. 2013

Awards

  • AMA-EBSCO Responsible Research in Marketing Award
    AMA-EBSCO Responsible Research in Marketing Award, 2021 - based on the nomination of “The Bounce in Our Steps from Shared Material Resources in Cultural Trauma and Recovery,” Journal of Association for Consumer Research https://www.ama.org/2021/02/15/ama-ebsco-annual-award-for-responsible-research-in-marketing-2021-recipients-announced/
    AMA - EBSCO
  • Billy Award for Outstanding Faculty Research Contributions
    Heider College of Business, Creighton University
  • Charles C. Slater Memorial Award
    Best article in Volumes 34 & 35, judged by the Editorial Board as making the most significant contribution in the field of macromarketing, “Improvisational Provisioning in Disaster: The Mechanisms and Meanings of Ad Hoc Marketing Exchange Systems in Community”
    Journal of Macromarketing
  • Thomas C. Kinnear Award
    Best Article Award for paper published 2011-2013 in the Journal, “Beyond Poverty: Social Justice in a Global Marketplace.”
    Journal of Public Policy & Marketing
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