Area

Employer


Area:

Sales and Promotion

Sub-Area:
  • Industrial Sales
  • Wholesale Sales
  • Direct Marketing
  • Consumer Product Sales
  • Financial Services Sales
  • Services Sales
  • Advertising Sales
  • E-commerce
  • Sales Management:
    • District, Regional, and Higher
  • Promotion:
    • Consumer
    • Trade
    • Sales Force
  • Customer Service
Employers:
  • For-profit and nonprofit organizations
  • Product and service organizations
  • Manufacturers
  • Financial companies
  • Insurance companies
  • Print and electronic media outlets
  • Software and technology companies
  • Internet companies
  • Consulting firms

Area:

Brand/Product Management

Sub-Area:
Employers:
  • Consumer products corporations
  • Some service providers
  • Some industrial goods

Area:

Market Research

Sub-Area:
  • Data Collection:
    • Primary
    • Secondary
  • Field Service
  • Data Analysis
  • Management
Employers:
  • Large corporations
  • Marketing research firms
  • Public institutions concerning health, education, and transportation
  • Management consulting firms
  • Advertising agencies
  • Manufacturers
  • Retailers
  • Trade and industry associations
  • Government agencies
  • Nonprofit organizations

Area:

Retail

Sub-Area:
  • Buying/Merchandising
  • Store Management
  • Sales Management
Employers:
  • Special merchandisers:
    • Single-line stores
    • Limited-line stores
    • Specialty stores
  • General merchandisers:
    • Department stores
    • Variety stores
  • Mass merchandisers:
    • Discount stores
    • Grocery stores
    • Superstores
    • Warehouse stores

Area:

Purchasing/Procurement

Sub-Area:
  • Purchasing
  • Buying
  • Management
Employers:
  • Local, state, and federal government
  • Large corporations
  • Educational institutions
  • Hospitals

Area:

Banking

Sub-Area:
  • Commercial Banking
  • Retail/Consumer Banking
  • Credit Analysis
  • Lending
  • Trust Services
  • Mortgage Loans
  • Branch Management
  • Operations
Employers:
  • Commercial banks
  • Credit unions
  • Savings and loan associations
  • Savings banks
  • Financial services institutions

Area:

Insurance

Sub-Area:
  • Claims
  • Underwriting
  • Risk Management
  • Sales
  • Loss Control
Employers:
  • Insurance firms
  • Banks

Area:

Real Estate

Sub-Area:
  • Residential Brokerage
  • Commercial Sales
  • Appraisals
  • Property Management
Employers:
  • Real estate brokers
  • Banks
  • Appraisal firms
  • Apartment and condominium complexes
  • Developers
  • Large corporations: real estate departments

General Information and Strategies