Public Relations  >  News Center  >  News Releases  >  August, 2007  >  August 2, 2007  >  James Tower Partners with Creighton University to Develop Next Generation Recruitment Solution
James Tower Partners with Creighton University to Develop Next Generation Recruitment Solution

James Tower Partners with Creighton University to Develop Next Generation Recruitment Solution

James Tower and Creighton University have partnered to develop AdmissionsGenie 7.0, an Internet recruitment solution designed exclusively for college and university admission offices.

With its robust Web 2.0 features, built-in content management tools, and flexible architecture, AdmissionsGenie 7.0 is the power behind Creighton University’s new website,, launched July 1, 2007.

“We chose James Tower as our partner because of their comprehensive and innovative approach to Web 2.0 as well as their ability to exchange data with our existing database and incorporate our traditional communications flow,” said Mary Chase, assistant vice president for enrollment management and director of admissions and scholarships at Creighton University. “This comprehensive approach to recruitment communication will allow us to track student behavior and then maximize our data to make good business decisions.”

With both teams providing a distinct, yet critical perspective, AdmissionsGenie 7.0 will have a significant impact on the way colleges and universities recruit students. Schools will now have the tools they need to engage students they way they want to be engaged – using the latest Web technologies including online communities, blogs, RSS feeds, and podcasts. AdmissionsGenie also provides the best of both worlds – it is a service, hosted in James Tower’s secure environment, yet gives full control to schools to manage their sites as they see fit.

“Working with Creighton University – and especially Mary Chase – helped us understand the challenges schools face as they try to manage the ever changing communication expectations of their prospective students,” said Cathy Willette, vice president of marketing for James Tower. “As a result, AdmissionsGenie 7.0 delivers the Web experience students expectation in a way that is manageable by schools given their resource constraints.”

Along with the major enhancements in the new release, AdmissionsGenie is best known for its ability to deliver a personalized Web experience at each phase in the admissions process, its 10-week implementation cycle, its ability to share data with a variety of database systems, and its full-service offering.

Creighton University is a Jesuit university rooted in the Catholic tradition, located in Omaha, Neb. With 4,000 undergraduate and 2,800 graduate and professional students, Creighton offers a complex and sophisticated educational experience at a more personal level. See for more information.

About James Tower: James Tower is a full-service Internet marketing company specializing in recruitment communication services for higher education. Our solutions create human connections with your prospective students. We offer AdmissionsGenie (our Internet recruitment solution); CDs and DVDs; virtual tours; email marketing campaigns; website design; content management solutions; and publications.

Creighton University is a Jesuit, Catholic university bridging health, law, business and the arts and sciences for a more just world.