UCOM

Creative Services

Creative Services

Copy and design is about more than sounding or looking good. Our copywriters and designers create high-quality work focused on the project's objectives, audiences and desired outcomes. We do this to help raise awareness about the university, elevate its academic profile and draw attention to the impact our students, alumni, faculty and staff have locally and globally.

We adhere to the Creighton University Brand Standards to maintain a consistent Creighton voice and visual identify on every project. Examples of projects include brochures, invitations, posters and programs.

We welcome work from all faculty and staff departments of Creighton University, but please review our process, policies and tips to make the most of our free services.

Our Process (in 10 steps):

  1. Client completes project brief.
  2. Project manager responds within 48 hours to clarify details and schedule project.
  3. Copywriter writes/reviews content; Designer designs project.
  4. Creative director and copywriter review project.
  5. Project manager sends project to client for first of two rounds of reviews.
  6. Client provides feedback; designer and copywriter incorporate feedback.
  7. Project returns to client for second round of review.
  8. Feedback is incorporated; Creative director reviews.
  9. Project manager sends project to client for final review.
  10. Client approves and sends project to print.

Our Policies

Project Time

  • Three-four weeks for requested new work.
  • Two weeks for updates to existing work.

Content

  • 100% content (or direction if we are providing content).
  • Do not submit a project as a placeholder for upcoming needs; it will not be approved.

Revisions/Edits

  • Maximum of two rounds for revisions. Be sure to include consolidated edits for efficiency.

Communication

  • All communication should be through the UCOM project manager, or Wrike if you have been granted access.
  • One point of contact for approvals/questions from your department.
  • No response after 30 days’ silence from a department will result in the project being archived.

Tips

What can I do to have a successful project? Plan ahead. We know that is not always possible, but for us to do our best work, please allow three to four weeks.

Discern your goals in advance. If the boss says "I need a brochure," the first thing to do is to ask what she or he wants to accomplish. What do you want people to do? Who is your audience? Advance noodling on these topics will help us develop an effective solution.

Meet deadlines and give timely response. We've all been guilty of this, but one of the biggest reasons projects fail is deadlines are not met to provide content or respond to drafts. If deadlines are missed, your project may be delayed or cancelled. Pro tip: Assign one person to be the point of contact for the project.

Give clear, concise and honest feedback. We can take it if you don't like something, but it is helpful to have constructive feedback that provides direction for the best results.

Logos and marks

Logos and marks

The Creighton University logo is the primary visual identifier for our institution and is an established mark that offers credibility. Our logo is the single, strongest visual representation for the University and is how the world sees and recognizes us.

Logo files are available for download at logo.creighton.edu

Please refer to the Creighton University Brand Standards for details on use of logos and marks.

Brand Standards

Brand Standards

Our brand is more than our name or logo. It's the way we look, act and speak. University Communications and Marketing builds and protects Creighton's brand position and identity.

Please refer to the Creighton University Brand Standards for details on our branded typography, colors, campus maps and much more.

Athletics

Athletics

The Creighton University Athletics Department has its own approved logos and marks.

Please refer to the Athletics Brand Guide for more details on the logos.

For more information on Creighton Athletics marketing, contact: Kevin Sarver, Associate Athletic Director for External Operations, at 402.280.5810.

Templates

Templates

We've developed several branded templates for the campus community to simplify the creation of presentations, print materials and digital signage.

Power Point Templates
Creighton University branded Power Point templates are available for use in presentations. Download the templates as a zip file.

Business Cards, Letterheads and Envelopes
Presswise is a web-based order request tool that interfaces with Bluejay Print and Post to take care of all your printing needs. Use this tool to order branded stationary and request custom print jobs. Log in to Presswise.

Create Electronic Letterhead in Microsoft Word
Follow the instructions to create your own electronic letterhead or download a ready-to-use Creighton University letterhead.

Email Signatures
We recommend using the branded email signature. Follow the instructions to install and edit your Creighton email signature. Download Creighton logos here.

Internships

Internships

Current Creighton students interested in the creative side of marketing and advertising gain hands-on experience as interns. Students have the chance to positively impact the University and build up their portfolio as they work alongside our copywriter and graphic design staff members.

For more information on how to apply, contact Shannon Johnson: shannonjohnson@creighton.edu

Bluejay Print and Post

Bluejay Print and Post

Bluejay Print and Post, the University's go-to print service, is an integral part of the creative process. The Bluejay Print and Post team handles all of Creighton's digital print needs.

Please contact them directly if you have questions about the printing of your project.
Phone: 402.280.2515
Email: bluejayprintandpost@creighton.edu

Marketing Resources