The Creighton Voice
Copy That Rings True
When writing in the Creighton brand voice—in any voice, really—it’s important to know your brand personality inside and out. After all, copywriting is merely an extension of that personality in the real world, regardless of the medium: print, digital, environmental, video or social. See below for key elements of our voice and examples to guide you.
1. Steadfastly Driven
Standard: In our compassionate community, Creighton students are driven to do more.
Voiced: Whatever you do best, do it justice.
2. Thoroughly Bright
Standard: Known for academic excellence, Creighton University is where you’ll thrive.
Voiced: Nothing worth doing ever goes without effort. So bring your fire into the world. Creighton University will supply the oxygen.
3. Notably Compassionate
Standard: If you want to make a difference in the lives of others, Creighton University is the right place for you.
Voiced: For all who believe in creating a better, healthier world—we say: Welcome to Creighton.
4. Profoundly Curious
Standard: Immerse yourself in a campus full of things to do.
Voiced: The time you have in college makes a difference. Make it count at Creighton University.