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Zhen (Jay) Yang, PhD

Assistant Professor

Zhen (Jay) Yang

Contact

Heider College of Business
Marketing & Management - Business
HARP - Harper Center for Student Life & Learn

Zhen (Jay) Yang, PhD

Assistant Professor

Research Focus

  • New Technology in Marketing
  • Digital and Internet Marketing

Department

Marketing and Management

Position

Assistant Professor

Presentations

  • Zhen Yang, Yanliu Huang, Barbara Kahn, and Jiangen He (2019), “Understanding Consumers’ Product Decisions When Shopping by Voice,” Association for Consumer Research Annual Conference, Special Session, Atlanta, GA Yanliu Huang, Zhen Yang, and Vicky Morwitz (2019), “Helping Me See the Big Picture: How A Paper versus Digital Calendar Influences Consumer’s Planning and Behavior,” Association for Consumer Research Annual Conference, Special Session, Atlanta, GA 2019