Aug. 30, 2021

Aug. 30, 2021

Presidential message

I am so pleased and, to be sure, thrilled for Bluejay fans everywhere and our campus community, to share the news that Creighton has named Marcus Blossom as our next McCormick Endowed Athletic Director. 

Marcus joins Creighton from the College of the Holy Cross in Worcester, Massachusetts, where he led the development of the athletics department’s first-ever strategic plan, with a focus on creating a high-performance culture, achieving and sustaining competitive excellence, and increasing ticket sales, external support and community engagement, while also enhancing facilities.

Under his leadership, academic success within the Holy Cross athletics program was among the very best in the nation, ranking first for graduation success rate, with the school receiving over a dozen Division I Academic Progress Rate (APR) public recognition awards from the NCAA. Several teams at Holy Cross posted multiyear APR scores in the top 10% of all squads in their respective sports.

Holy Cross’ on-field success under Marcus’ leadership has been equally impressive. Despite a pandemic-shortened season last year, the men’s basketball team saw tremendous growth with an incredibly bright future under a new head coach. The Crusader football team won consecutive Patriot League championships, and following several impressive coaching hires, many other women’s and men’s sports saw ascension within the conference standings during his tenure. 

Prior to his time at Holy Cross, Marcus spent five years at Boston College as senior associate athletics director for business and administration. While there, he was a member of the executive team and assisted with all aspects of strategic planning and vision execution for the department of athletics.

Marcus has a deep background with Jesuit higher education, and he is no stranger to the BIG EAST, having spent two years with Providence College as associate athletic director for business operations. Earlier in his career, he also served as assistant director of championships for the NCAA, managing the complex process of championship host-city selection, among other duties.

Marcus earned his bachelor’s degree in business administration with a concentration in finance at Northeastern University, a master’s degree in sport management from West Virginia University and an MBA from the University of Rhode Island. While earning his undergraduate degree at Northeastern University, Blossom was a three-time GTE District I Academic All-American and three-time all-conference selection in men’s basketball.

Personally, I was struck by Marcus’ incredible level of thoughtfulness, preparation, and graciousness. He is clearly and certainly a very capable administrator with a masterful grasp of both the near and long-term challenges facing college athletics. Additionally, he also understands the power of program culture, and will no doubt be a champion and advocate for our student-athletes. Further, he is also the kind of passionate leader that Bluejay fans expect and deserve, and a fitting successor to legendary AD Bruce Rasmussen, who retired earlier this month after leading Creighton athletics for almost three decades. 

I would once again like to thank Bruce for the blessing of his incredible leadership, legacy, and service to Creighton. I would also like to express my gratitude to a group of people who I consider to be the best in the business – our Department of Athletics, including our coaches and staff, many of whom provided insight and advice during this process. More than they know, I have appreciated their patience and professionalism as we have conducted this search. So too, I am thankful for Jim Jansen, Creighton’s general counsel, who graciously stepped in to serve as interim athletic director over the past several weeks.

With the essential and diverse set of voices and perspectives brought together within the membership of our advisory search committee, a group for which I am also very thankful, we set about this process purposeful in our approach. Together we have found a passionate leader for our program, an individual called by faith, grounded in mission, familiar with Jesuit higher learning, who is committed to excellence on and off the field. He will embrace and expand our broad network of relationships and be an administrator who effectively navigates the evolving nature of the NCAA and college athletics. And let there be no mistake, he will continue to foster success at the highest levels across all of our men’s and women’s sports teams at Creighton.

Marcus will spend the next several weeks transitioning his duties at Holy Cross, with an expected start date at Creighton of Sept. 27. Until then, interim athletic director Jim Jansen will continue to serve in that capacity.    

Together with a small group of supporters, colleagues, and members of the media, I plan to formally introduce our new McCormick Endowed Athletic Director at a press conference tomorrow morning at 11 a.m. (CDT) in the Ryan Athletics Center, D.J. Sokol Arena.

In the meantime, please join me in welcoming Marcus and his wife, Karli, both of whom are from the Midwest and have strong Midwestern ties, as well as their daughters, Maya and Mora, to the Creighton family.

Go Bluejays!

Sincerely, 
Rev. Daniel S. Hendrickson, SJ, PhD