Feb. 12, 2020
Along with Jan Madsen, executive vice president, I am delighted to announce that we have named Heidi Grunkemeyer as vice president of University Communications and Marketing (UCOM) effective Feb. 27.
Heidi is a Tekamah, Nebraska, native and an alumna of Creighton University, having studied journalism and marketing here. She is an accomplished marketing professional with more than 20 years of experience working collaboratively in a range of professional contexts to develop and implement successful marketing strategies. Most recently, she served as managing director of Ervin & Smith, a full-service marketing and advertising agency in Omaha.
Notably, in a previous role with our local clinical partner, she led a successful renaming of Alegent Health to Alegent Creighton Health.
In line with our mission and strategic priorities, Heidi will be responsible for developing a strategic marketing and communications plan that will assist us in identifying and attracting prospective undergraduate students and lifelong learners, creating a greater awareness of Creighton in the city of Phoenix and U.S. Southwest, and supporting Creighton’s philanthropic efforts.
With heightened competition among universities for a declining demographic of undergraduate students, and a greater focus on lifelong learner populations, our marketing and communications efforts are important as we position Creighton for the future. I look forward to Heidi’s leadership as she works in collaboration with her UCOM colleagues, and others across the University, to move us forward in this critical area.
I am grateful for all of those who were involved in the selection process, including leaders in UCOM, Enrollment Management, and University Relations, as well as deans and faculty.
I would also like to express my sincere gratitude to Pam Mortenson, who has been interim leader of UCOM for the past 10 months. Pam has decided to leave Creighton to pursue a new opportunity, and we wish her continued success.
Please join me in welcoming Heidi to Creighton.
Rev. Daniel S. Hendrickson, SJ, PhD