Brand Management
We lead the creative direction and execution of the Creighton brand.
We accomplish this through:
- Creative Services: We produce print, digital and multimedia collateral to support University communication and marketing needs.
- Photography: Our services include coverage for a variety of events, campus and student life, formal portraits and more.
- Video Production: Our visual services primarily support student recruitment, donor relations, presidential strategies and promotional efforts.
- Paid Media: We manage the University's external vendors, including advertising and media agencies.
Advertising Policy
The University has several policies related to communication, marketing and public relations that Creighton community members are required to follow, such as:
- 2.1.18 Advertising: All advertising placed by the University must be approved by University Communications and Marketing.
All advertising for the University, its schools and colleges, and its departments must comply with the Creighton University Brand Standards and be approved by University Communications and Marketing prior to submission to media.
Licensing Rights
In order to maintain the integrity of Creighton’s brand, it’s important to ensure any merchandise that includes Creighton name or logos follows brand standards and is in alignment with the values of the university.
Official licensing is standard practice at universities, and Creighton partners with Collegiate Licensing Company (CLC) on licensed materials. All items bearing the Creighton University name, seal, logos, and/or Athletic logos must be manufactured by a CLC-licensed vendor.
Student groups, organizations, faculty/staff, departments and off-campus retailers must use approved CLC-licensed vendors when producing merchandise.
Brand Management Resources
- Creighton University Brand Standards
- Creighton University Arizona Health Education Alliance Brand Standards
- Creighton + CHI Health Academic and Clinical Partnership Standards
- White Coats and Scrubs Brand Guidelines
- Logos
- Branded Icons
- Templates
- Campus Maps
- Bluejay Print and Post
- PhotoShelter
- Creighton University on YouTube
- Media Release Form (English)
- Media Release Form (Spanish)
- Photoshoot Attire Guidelines – Students
- Photoshoot Attire Guidelines – University Leadership
- Fight Song Ringtone
