UCOM

Web Strategy

Contact

Kari Watts
Director of Web Strategy
402.280.5112

 

 

 

 

 

 

 

 

 

 

 

Web Strategy

All web requests can be made to webmarketing@creighton.edu

Our policy is to complete requests within one to three business days. Our turnaround time is usually within the day.  If there are questions or the request is more involved it may take longer to scope and complete but contact will be made within that time frame to get further details.  

Information to include on a web request:

  • page URL that you would like updated or changed
  • date you need the request completed
  • content that you need to have updated
    • PDF's, text copy, images and any files that are being replaced.

We are a team of marketing professionals, including strategists, project managers and an interactive designer. Our services include:

  • Support enrollment and endowment goals by building awareness and driving inquires, visits and applications
  • Help set and implement the University's digital strategy, including solving communication needs across digital channels
  • Support social, digital advertising, email, SEO and ongoing web maintenance
  • Help answer questions and make data-driven decisions leveraging insights from web analytics
  • Provide content strategies, content audits, information architecture and content creation

Our largest current initiative is the relaunch of the University's websites. The goal is to leverage the Web as a marketing tool. We do that by:

  • Organizing content by audience and their needs
  • Speaking to prospects, including telling Creighton's stories, to build awareness and knowledge
  • Utilizing clear calls-to-action to drive inquires, visits and applications
  • Improving the user experience through a consistent branded look, navigation and menus

The web relaunch project also includes:

  • Building a sustainable infrastructure, including a content management system (CMS), to optimize maintaining and upgrading websites
  • Leveraging modular templates and sharable content
  • Phased approach with continuous improvement
    • The initial launch is just the foundation. New functionality, content and design elements will be added with each release.

We partner closely with the Division of Information Technology (DoIT), who is responsible for developing and maintaining the Web content management systems and infrastructure.