Natalie Gerhart, Ph.D. is an Associate Professor of Business Intelligence and Analytics at Creighton University. She received her Ph.D. from the Information Technology and Decisions Sciences department at the University of North Texas.  She holds an MBA from the University of Missouri-Columbia in Marketing Analytics and a Bachelor of Science degree from Truman State University in Management Information Systems and Marketing.  A more complete background can be found on her Curriculum Vitae.