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James J . Zboja, PhD

Associate Professor

J Zboja

Contact

JimZboja@creighton.edu
Heider College of Business
Marketing & Management - Business
Graduate School
Business Administration MBA (Master's)
HARP - Harper Center for Student Life & Learn - 4074

James J . Zboja, PhD

Associate Professor

Dr. Jim Zboja is an Associate Professor of Marketing at Creighton University’s Heider College of Business. He currently specializes in teaching marketing research at both undergraduate and graduate levels. Jim attended Middle Tennessee State University for his B.B.A. and M.B.A. degrees and Florida State University for his Ph. D. Prior to coming to Creighton for the 2018-2019 academic year, Jim spent ten years at the University of Tulsa and two years at Eastern Michigan University. His industry experience includes sales and merchandising roles with Campbell Soup Company and BellSouth Mobility, among others. Jim’s research focuses primarily on customer perceptions of sales pressure, consumer entitlement, and interpersonal influence in selling interactions and in organizations. He has been published in Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Services Marketing, and Journal of Consumer Behaviour, among others. Born in Chicago, before 2016 Jim would self-identify as a “long-suffering” Cubs fan. Jim enjoys live music, hiking, tennis, running, and spending time with his wife Mary Dana and daughter Julie.

Research Focus

  • Customer Perceptions of Sales Pressure
  • Consumer Entitlement
  • Social Influence in Consumer Behavior & Organizations
  • Consumer Coupon Use
  • Nonprofit Marketing

Department

Marketing and Management

Position

Associate Professor

Articles

  • The Case Research Journal
    Laird, Mary Dana, James J. Zboja, and Jeffrey B. Paul (2017), “This Is Not What I Saw on HGTV,” Case Research Journal, 37 (3), 5-8. 
    37, 3, p. 5-8 2017
  • Rutgers Business Review
    Haytko, Diana L., Ronald A. Clark, and James J. Zboja, “A Push or a Nudge: Understanding Consumer Perceptions of Sales Pressure.”
    2 (2), p. 186-190 2017
  • Journal of the Academy of Marketing Science
    Zboja, James J., Ronald A. Clark, and Diana L. Haytko, “An Offer You Can’t Refuse: Consumer Perceptions of Sales Pressure,” Journal of the Academy of Marketing Science.
    44 (6), p. 806-821 2016
  • Journal of Consumer Behaviour
    Zboja, James J., Mary Dana Laird, and F. Adrien Bouchet, “The Moderating Role of Consumer Entitlement on the Relationship of Value with Customer Satisfaction.”
    15(3), p. 216-224 2016
  • Journal of Managerial Psychology
    Laird, Mary Dana, James J. Zboja, Arthur D. Martinez, and Gerald R. Ferris, “Performance, Political Skill, and Personal Reputation."
    28 (6), p. 661-676 2013
  • Journal of Promotion Management
    Clark, Ronald A., James J. Zboja, and Ronald E. Goldsmith, “Antecedents of Coupon Proneness: A Key Mediator of Coupon Redemption.”
    19 (2), p. 188-210 2013
  • Journal of Business Ethics
    Jackson, Ralph W., Charles M. Wood, and James J. Zboja, “The Dissolution of Ethical Decision Making in Organizations: A Comprehensive Review and Model.”
    116 (2), p. 233-250 2013
  • Journal of Relationship Marketing
    Zboja, James J. and Michael D. Hartline, “An Empirical Examination of High- Frequency Cross-Selling in Services.”
    11 (1), p. 41-55 2012
  • Career Development International
    Laird, Mary Dana, James J. Zboja, and Gerald R. Ferris, “Partial Mediation of the Political Skill-Reputation Relationship.”
    17 (6), p. 557-582 2012
  • Journal of Applied Marketing Theory
    Clark, Ronald A., James J. Zboja, and Clay M. Voorhees, “The Role of Customer Loyalty to the Salesperson in Generating Premium Revenue for Retailers.”
    3 (1), p. 1-19 2012
  • Journal of Relationship Marketing
    Zboja, James J. and Michael D. Hartline, “Using Internal Relationship Marketing Activities to Enhance Cross-Selling Performance in Services.”
    9 (3), p. 117-131 2010

Presentations

  • Laird, Mary Dana, Jim Zboja, Paul Harvey, Lisa M. Victoravich, and Anupama Narayan (2019), "The Moderating Effects of Entitlement on the Work-Family Conflict-Job Satisfaction Relationship," Target: Midwest Academy of Management 62nd Annual Meeting, Omaha, NE, Status: accepted. 2019
  • Zboja, James J., Susan Brudvig, and Mary Dana Laird (2019), "Knowledge is Power: The Moderating Effect of Product Knowledge on Consumer Perceptions of Sales Pressure," Academy of Marketing Science Annual Conference. 2019
  • Zboja, James J., Ronald A. Clark, Susan Brudvig, "The Mediating Role of Consumer Perceptions of Sales Pressure on the Relationships of Credibility,Regret, and Consumer Alienation," Target: American Marketing Association 2017 Summer AMA Conference: Innovation & Sustainability in Marketing, Volume 28, Kelly L. Haws, Mark B. Houston, and Charles H. Noble, eds., 604-605. 2017
  • Zboja, James J. and Kevin M. Gatzlaff, "An Empirical Examination of Heavy Coupon Use, Opinion Leadership, and Self-Confidence," Academy of Marketing Science Annual Conference. 2017
  • Laird, Mary Dana, Jim Zboja, and Jeff Paul, "This Is Not What I Saw on HGTV," North American Case Research Association Annual Conference, Start-up Case Workshop. 2016
  • Wood, Charles M., Yuhui Gao, Nitin Joshi, Upinder Dhar, P Narayana Reddy, SantoshDhar, Ashwini Sharma, Nicholas Wood, Xiaoning Liang, Adrien Bouchet, JimZboja, Theo Lynn, and Graham Hunt, "Tough Listening: A Cross-Cultural Exploration of Strategies to Improve Listening When it is Difficult," Global Marketing Conference, Hong Kong. 2016
  • Zboja, James J., Mary Dana Laird, and Ronald A. Clark, "Consumer Entitlement's Moderating Role on the Impact of Salesperson Credibility on Perceptions of Sales Pressure," Academy of Marketing Science Annual Conference. 2016
  • Brudvig, Susan, James J. Zboja, and Ronald A. Clark, "Beyond the Conditional Mean: Using Quantile Regression to Understand the Relationship of Completion Time and Student Performance in Computer-Based Exams," in Teaching Marketing to New Generations and Non-Traditional; Students, Marketing Educators' Association Annual Conference Proceedings, Gregory S. Black and Michelle M. Nelson, eds., 107-9. 2015
  • Zboja, James J., Mary Dana Laird, and Adrien Bouchet, "On the Service Quality and Satisfaction Relationship: The Moderating Role of Consumer Entitlement," in Developments in Marketing Science, Volume 37, Michael W. Obal, ed., 51. 2014
  • Laird, Mary Dana and James J. Zboja, "The Effect of Introversion on theRelationship between Self- and Other-reports of Reputation," Presentation at theAcademy of Management Annual Conference, Orlando, FL. 2013
  • Bouchet, Adrien and James J. Zboja, "The Service Profit Chain in a Professional Sport Setting," in Marketing in the Socially-Networked World: Challenges of Emerging, Stagnant & Resurgent Markets: 2012 AMA Summer Educators' Proceedings, Volume 23, Todd J. Arnold and Lisa K. Scheer, eds., 448-449. 2012
  • Zboja, James J. and Kevin M. Gatzlaff, "An Exploratory Study of Extreme Couponing," in Marketing Dynamism & Sustainability: Things Change, Things Stay The Same: Proceedings of the Academy of Marketing Science Volume XXXII, Leroy Robinson, Jr., ed., 382. 2012
  • Wood, Charles M. and James J. Zboja, "Battling 'Senior-itis': ChallengingStudents with Ideation through Implementation" NCIIA conference. 2012
  • Laird, Mary Dana, Gerhard Blickle, James J. Zboja, Paula B. Schneider and Jerry Ferris, "Political Skill as a Moderator of the Performance- Reputation Relationship: A Two-Study Replication and Extension," Paper presented at the Annual Meeting of the Southern Management Association, St. Pete Beach, FL. 2010
  • Zboja, James J. and Ronald A. Clark, "Perceptions of Sales Pressure: AQualitative Study," in Developments in Marketing Science: Proceedings of theAcademy of Marketing Science, Volume XXXIII, Dawn R. Deeter-Schmelz, ed.,281. 2010
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