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Petition by iPetitions

Recent Legislation

 

Date                21 September 2014

Resolution #  14-06C

Sponsor:        Julianna Diddle, College of Arts and Sciences

Purpose:           To create a student advisory board to the Marketing and Communications Department and close the communication gap that has consistently existed between the department and the student body.

Whereas:          The Mission of the Marketing and Communications Department is as follows: 

Marketing and Advertising: We help create plans, develop concepts and creative assets, place media buys and manage campaigns aimed at achieving marketing objectives within budget. We accomplish this through:

         Marketing Plans: We will help you develop a marketing plan that enables you to meet your marketing objectives. In addition, we manage the University's external vendors, including advertising and media agencies.

         Creative Services: We produce print, digital and multimedia collateral for university marketing and communication efforts.

         Brand Management: We build and protect the University's brand position and identity.

Events Management: We coordinate University-wide events and events for alumni and donors, as well as offer support for school, college and department events.

Media Relations: We manage the University's public image and promote - through multiple news, media and social channels - news and stories about the University, its schools and colleges, faculty members, students and alumni.

University Communications: We develop print and electronic publications for Creighton's constituents and provide communications support to the University's academic and operations units.

Community and Government Relations: We seek partnerships with government agencies, community organizations, corporate partners and individuals that enhance the ability of our students, faculty, staff and alumni to help create a more just world.

 

Whereas:         Part of the mission of the Creighton Students Union is:

 

"Through the cooperative efforts of the nine (9) colleges and schools of Creighton University, the Creighton Students Union is entrusted to serve as an advocate and voice for the student body and is dedicated to the enhancement of the educational, social, and cultural environment on campus."

 

Whereas:         In order for CSU to adequately serve as an advocate and voice for the student body, communication of policy changes and University initiatives to CSU prior to their implementation is a vital necessity.

 

Whereas:         No current channel of communication exists between the Creighton Students Union and the Marketing and Communications Department.

 

Whereas:         The Marketing and Communications Department dealt with student concerns regarding new logo regulations in a retroactive manner and no student input was received during the process of communicating new standards regarding logo use.

 

Whereas:         The Marketing and Communications Department dealt with student concerns regarding the "Be More" advertising campaign in a retroactive manner and student input received during the planning stages was minimal.

 

Whereas:         The Marketing and Communications Department has repeatedly failed to explain reasoning for its decisions to the Creighton Students Union and student body without being prompted for its reasoning by the Creighton Students Union or the student body.

 

THEREFORE BE IT ENACTED BY THE CREIGHTON STUDENTS UNION THAT THE FOLLOWING RESOLUTION BE ADOPTED:

 

The Creighton Students Union calls for a student advisory board to be established to the Marketing and Communications Department consisting of no fewer than three undergraduate students and two graduate or professional students. The membership of the advisory board shall be selected at the same time and in the same manner as other University and Presidential Committees and Advisory Boards. The Chief Marketing and Communications Officer shall be the chair of the advisory board. The advisory board shall meet monthly.

 

Respectfully Submitted,

Julianna Diddle, College of Arts and Sciences

Cabinet: 9-0-0

Board of Representatives: 34-0-1

 

 

Date                 21 September 2014

Resolution #    14-07C

Sponsor:      Julianna Diddle, College of Arts and Sciences

Purpose:           To address concerns of the student body regarding the recent release of the ?Be More? marketing campaign by Creighton University and call for the cessation of the marketing campaign until the identified grievances have been remedied.

Whereas:          The "Be More" marketing campaign did not solicit feedback from the student body regarding its representation of the experience in applying to Creighton University or being a student at Creighton University.

Whereas:       The "Be More" marketing campaign asked for student participants in the advertisements but did not use footage of students in the final advertisements.

Whereas:       The "Be More" marketing campaign failed to portray the diversity of the student body - both in gender and otherwise and promoted insensitive stereotypes not reflective of the student experience at Creighton University.

Whereas:       The "Be More" marketing campaign fails to differentiate itself from other similar campaigns for institutions of higher education.

Whereas:       The "Be More" campaign fails to mention, even indirectly, Creighton University's commitment to its mission and ministry, begging the question of what type of prospective student the campaign wishes to attract.

Whereas:       The Marketing and Communications Department and OBI Creative Industry have failed to adequately address the concerns of the student body and explain the rationale behind the decisions that have been made beyond vague mentions of "market research data."

Whereas:       The Creighton Students Union recognizes its lack of expertise, and the lack of expertise of the student body, on marketing theory and technical issues pertaining to marketing and communications and market research.

Whereas:       The Creighton Students Union recognizes the negative feelings the "Be More" advertising campaign has created among the student body.

Whereas:       The Creighton Students Union sees the negative attitude toward the "Be More" advertising campaign as detrimental towards building the campus community, detrimental towards building affinity to Creighton University, and detrimental towards creating a student partnership with the Marketing and Communications Department to help spread the word about the benefits of being a student at Creighton University.

 

THEREFORE BE IT ENACTED BY THE CREIGHTON STUDENTS UNION THAT    THE FOLLOWING RESOLUTION BE ADOPTED:

 

The Creighton Students Union voices public opposition to the ?Be More? marketing campaign in response to the concerns voiced by the student body and the detrimental effects the marketing campaign has produced in the campus community, in building affinity to Creighton University, and in building a partnership with current students to promote the positive benefit of being a student at Creighton University.

 

BE IT FURTHER ENACTED THAT:

 

Creighton University halt the release of the ?Be More? marketing campaign until concerns of the student body are addressed and efforts are made to support promoting community-wide support of the intentions of the marketing campaign.

 

Respectfully Submitted,

Julianna Diddle, College of Arts and Sciences

Cabinet: 8-1-0

Board of Representatives: 33-1-1