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Antiminth Oral Suspension

2000? 3D Aesop’s Fables Posters.  1” x 11” x 15”.  $19.26 from Daniel Laury, Dec,, 2005.   

Three advertisements for the drug Antiminth which is used to treat pinworm infections. The advertisements are pop up posters meant to be hung on a wall. Each features one of 3 different fables. The fables featured are the Boy and the Lion, the Ant and the Grasshopper, and the Boy Who Cried Wolf. The images accompanying each fable appear to have originally been created with pieces of felt, then photographed and reprinted on cardboard. Captions below the images tell the story of the respective fable. Behind each pop-up folder is an advertisement for the medication. Each advertisement came with a letter from the company addressed to the doctor. The letters give a witty description that leads into the selling of the drug, and how the moral of the story relates to health. 

“Dear Doctor: We are pleased to send you the fifth 3-dimensional wall unit in our six-part series, Aesop’s fables. It is based on the famous story of “The Boy Who Cried Wolf”, which teaches us that nobody believes a liar, even when he is telling the truth. Those who are philosophically minded might say that there is more to the story than meets the eye. Was the boy who cried wolf merely playful…”