Aesop's Fables > Aesop's Artifacts > Advertising > Merrill Lynch

Merrill Lynch

1955  Merrill Lynch advertisement for a personal financial specialist using Aesop’s FG.  11” x 2½”.  $9.99 from 237 studio on Ebay, Sept., ’06. 

The point drawn is not far from that of the fable this time.  People walk away from investing because they cannot raise the necessary money, as the fox walked away from the grapes he could not reach.  Merrill Lynch has a program that allows you to save up a little bit at a time.  Do not go away!  Start saving now!  50 cents a day will do it!  There may be a helpful cultural tip in this advertisement.  It starts “Nearly everybody knows this one….”  Could we say that now 65 years later?