Chocolat Poulain Gold Background Cards

1910?  Four trade cards advertising Chocolat Poulain.  H. 217.  Gold background.  Children pictured in a painted scene from a La Fontaine fable.  €20 in St. Ouen, June, '19.  "Miser" for €5 from Simon Rodrigues through Ebay, June, '22.

The scenes look familiar, even though they occupy only about 60% of the front of the card.  The rest is "Chocolat Poulain: Goutez & Comparez" along with the title and first 25 words or so of the fable, presented in prose.  I continue to struggle with the taste that has a male child acting the role of the dying father entrusting his treasured land to his children, or a female child acting the "old woman" here – elsewhere she is a nurse or mother – threatening to give the child to the wolf.  The fable of the "travelers" here is the story of seeming to see a ship from afar that turns out, on closer inspection, to be some floating sticks.  The verso repeats the beginning lines from the front, complete with a moral. 

Chocolat Poulain with Fable-unrelated Images

1920? Two trade cards advertising Chocolat Poulain.  "La Lecture" and "Demoiselle."  Children pictured -- not in a fable scene -- in the corner of a frame with flowers.  Fable text on the verso.  €7 each from Simon Rodrigues,  June, '19.

These are unusual cards.  Why make the image and text on diverse subjects?  "The Girl Catches a Butterfly" on the front seems to have no connection with "The Serpent and the File" on the back!  What do the two children reading have to do with GGE?