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Poulain Orange

1890? 7 French cards of La Fontaine fables from Chocolat Poulain Orange. 2½" x slightly more than 4". Imp. A. Norgeu, Paris. $28 from Bertrand Cocq, Calonne-Ricouart, France, March, '01.


These small portrait-formatted cards command "Exigez Chocolat Poulain Orange" at the top in brown against a green background and then comment "C'est le meilleur." Just beneath is a circular illustration in full color. Beneath that is a brown-on-green design and sometimes a (long) fable title. Two elements finish the downward movement of the card: from six to fifteen lines of the fable and, in the bottom right, a card number. Four of the seven cards present "L'Homme qui court après la Fortune et l'Homme qui l'attend dans son Lit." They are numbered 1, 4, 5, and 6. Two others present "Le Savetier et le Financier" and are numbered 3 and 6. The final card presents TMCM and is numbered 1. I presume that there were six in each set. How many sets might have existed? The two illustrations on one card allow for some good effects, as when TMCM #1 shows in the larger colored circle a pair of humans--city and country dwellers, to judge from their clothing--but presents the mice in the lower design. Again, the first view of the differing friends shows them together inside a building, while the design shows a stagecoach ready to leave. The backs of the cards are uniform in picturing a can of Cacao Poulain and praising its contents. These cards are identical in design with those in a set I list under Norgeu; the latter cards lack mention of Poulain.

"L'Homme qui court" 1

"L'Homme qui court" 4

"L'Homme qui court" 5  

"L'Homme qui court" 6

"Le Savetier et le Financier" 3

"Le Savetier et le Financier" 6