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clothcigaretteziraLaFontaine.jpg (21141 bytes)

1920? Cloth card quoting La Fontaine and advertising Zira cigarettes. "Help thyself and God will help thee." 2½" x 3". Factory No. 7, 5th Dist., NJ. $5 from Hide and Seek Antiques, Wells, ME, through Ebay, Jan., '02.

Here is a first for me! I did not know that there were cloth tobacco cards! The quotation appears to be drawn from 6.18, "Hercules and the Carter" or, to be more true to La Fontaine, "The Carter in a Rut." La Fontaine's French there is "Aide-toi, le Ciel t'aidera." For once, the card is quite accurate! Besides that, it is quite pretty.