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Individual Handbills

1930? Colored handbill displaying DW with La Fontaine's text.  #9.  Verso is an advertisement for Léon Tisserand dealer of shoes, Dijon.  5½" x 8".  Printed by Imageries Réunies de Jarville-Nancy.  €3.45 from croquette999 on Ebay, Sept., '23.

This is a lovely rendering of the DW scene, nicely conceived and well colored.  The pudgy guard-dog tells an alluring story to the starving wolf, who listens at leisure. 

 

 

1930?  Handbill offering La Fontaine's "The Thieves and the Ass" in four panels.  Gaze Unita.  Printed by Delrieu in Paris.  5¼" x 7½".  €10 from wickedthing through Ebay, Oct., '23. 

This is a lively presentation of La Fontaine's I 13 by "Unita Gauze" with its advertising for medicinal uses.  The artist signs the last panel with something like "RJ."  The size of a handbill like this makes me wonder how it would have been used and distributed.

 1935 Two identical handbills featuring AD and “Les Deux Voyageurs.”  Three colored panels with the two fable texts.  “Le Printemps est l’ami des enfants.”  No. 116bis.  Liege: Éditions Gordinne.  Printed by George Lang.  About 10½” x 8”.  $5 from Bertrand Cocq, Calonne-Ricouart, France, Sept., '20.

On the first two illustrations the colors do not quite match the lines.  Is it unusual to have a fable from La Fontaine paired with one from Florian?  I presume that the “Printemps” in question here is the department store.  On the web, I find posters advertising their delivery service but I find no handbills.

 

1935?  Handbill for Vitoxy Insecticide.  M(aurice) Lemainque.  Fontenay-aux-Roses: Bellenand et Fils.  Source unknown.

There are lots of stories of big and little, some of them including an elephant and a flea.  This one has the flea boasting that he is as important as an elephant.  As proof, he shows the way he drives a human being crazy.  The final panel of the four shows the flea learning his lesson when he is exterminated by Vitoxy.  A flea is not an elephant!

1950? Handbill with nine panels illustrating "The Fox and the Goat."  Extensive advertising on verso.  Laboratoires Valda. Signed "Robichon."  7⅜" x 9⅜".  $5 from Bertrand Cocq, Calonne-Ricouart, France, Sept., '20.

Valda seems to be offering liquid, paste, and tablets, especially for ailments of the throat.  The texts accompanying the nine panels are literally La Fontaine's version, but without acknowledgement.  I find such presumption surprising!  I notice that La Fontaine's version is different from many in this respect: the two jump in together."En toute chose il faut considérer la fin."   The illustrations are heavy on red, brown, orange, and green.  The narrow left margin shows some sloppy handling by the printer.

 

 

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