Crisis Planning and Enterprise Communication Management
Change is truly a constant, no matter what industry you’re in, and sometimes those changes reach the level of a crisis. When you understand crisis planning and communication, you can better prepare for the unexpected.
Sign up for this course and explore enterprise disaster planning, recovery, business continuation, and enterprise communication, in the study of applied management under crises. The skills and abilities to explore the unknown and unintended consequences of possible decisions are critical for disaster planning. In today’s business environment, disasters can come from many sources, which makes internal and external communication and coordination highly complex. The applied experience offered within this course will provide leaders the framework for developing disaster plans, and the associated communication plans, for use within the organization.
Audience: Executives, manager, professionals and administrators in every industry
Duration: 8 weeks
Graduate application: Not required
Credits: Non-credit course
This Course is Offered on the Following Dates
Details will be posted soon. Sign up to be notified when registration opens.
Objective for this Online Course
This course will explore crisis planning through asynchronous discussions and online lectures, various readings, case studies and assignments. Two live, one-hour Zoom meetings will also be held. After completing this class, participants should be able to:
- Describe how crisis communications plans function in the broader enterprise risk management (ERM) function
- Describe the fundamental principles of crisis communications from the preparation, response and recovery phases
- Provide insight and examples as to how crisis communications planning has been used successfully in various situations from the preparation, response and recovery phases
- Define the role of the crisis communications team and how they work together to ensure the organization is successful
- Develop a crisis communications planning process
Crisis Planning Course Outline
This comprehensive class will cover the following topics:
- Foundations of crisis management
- Crisis management planning
- Crisis preparing
- Response and recovery
- Crisis communications plans
Coombs, Timothy (2019). Ongoing Crisis Communication: Planning, Managing, and Responding Fifth Edition. Wiley Finance. ISBN: 978-1544331959
Continuing education and professional development courses may be cancelled by the attendee in writing up to 7 days before the course begins for a full refund, less a $25 processing fee. No refund will be given 7 days prior to the course. Some courses are not eligible for a refund; these exceptions are noted in specific course descriptions. In the event of a weather related closure, the course will be rescheduled.
Student interactions and viewpoints are a vital part of our rich learning environment. For this reason, Creighton reserves the right to cancel courses in the case of low registration numbers. In this case, registrants will receive a full refund. If a course is cancelled by the University for other non-weather related issues, the student will be notified and a full refund will be processed.