Business Intelligence and Analytics (Master of Science)
HARP - Harper Center for Student Life & Learn
Natalie Gerhart, PhD
Chair, Business Intelligence & Analytics
Associate Professor
Natalie Gerhart, Ph.D. is an Associate Professor of Business Intelligence and Analytics at Creighton University. She received her Ph.D. from the Information Technology and Decisions Sciences department at the University of North Texas. She holds an MBA from the University of Missouri-Columbia in Marketing Analytics and a Bachelor of Science degree from Truman State University in Management Information Systems and Marketing. A more complete background can be found on her Curriculum Vitae.
Teaching Interests
Decision Making
Research Focus
Information Stopping Rules Social Network Sites Decision Making
Ogbanufe, Obi, Ogbanufe, O., Gerhart, N. 2022, “Exploring Smartwatches Through the Lens of Reactance Theory: Linking Values, Influence, and Status Quo,” Computers in Human Behavior (127), 107044. Role: co-investigator. ABDC Journal Rank: A 127, p. 107044 2022
International Journal of Consumer Studies Gerhart, Natalie, Gerhart, N. and Ogbanufe, O. 2022, “Dis-Identity and Non-Consumption of Smartwatches,” International Journal of Consumer Studies (46:1), pp. 218-234. Role: co-investigator. ABDC Journal Rank: A 46, p. 218-234 2022
Journal of Management Information Systems George, Jordana, George, J., Gerhart, N., and Torres, R. 2021, “Uncovering the Truth about Fake News: A Research Model Grounded in Multi-Disciplinary Literature,” Journal of Management Information Systems (38:4), pp. 1067-1094. Role: co-investigator. ABDC Journal Rank: A+ 38, p. 1067-1094 2021
International Journal of Social and Humanistic Computing Gerhart, N. and Koohikamali, M. 2020. “Engagement on Online Social Networks During a Social Crisis: Effect of Anonymity Level,” International Journal of Social and Humanistic Computing (3:3/4), pp. 270-289. Role: co-investigator. ABDC Journal Rank: C 3, p. 270-289 2020
Information Systems Journal Ogbanufe, O. and Gerhart, N. 2020. “The Mediating Influence of Smartwatch Identity on Deep Use and Innovative Individual Performance,” Information Systems Journal (30), pp. 977-1009. Role: co-investigator. ABDC Journal Rank: A+ 30, p. 977-1009 2020
Journal of Computer Information Systems Torres, R. and Gerhart, N. 2019. “Mobile Proximity Usage Behaviors Based on User Characteristics,” Journal of Computer Information Systems (59:2), pp. 161-170. 59:2, p. 161-170 2019
Computers in Human Behavior Gerhart, N. and Koohikamali, M. 2019. “Social Network Migration: What Anonymous Social Network Apps Offer,” Computers in Human Behavior (95), pp. 101-113. 95, p. 101-113 2019
International Journal of Human-Computer Interaction Ogbanufe, O. and Gerhart, N. 2018. “Watch It! Factors Driving Continued Feature Use of the Smartwatch,” International Journal of Human-Computer Interaction (34:11), pp. 999-1014. 34:11, p. 999-1014 2018
Database: The DATABASE for Advances in Information Systems Torres, R., Gerhart, N., and Negahban, A. 2018. “Epistemology in the Era of Fake News: An Exploration of Information Verification Behaviors among Social Networking Site Users,” Database: the DATABASE for Advances in Information Systems (49:3), pp. 78-97. 49:3, p. 78-97 2018
Journal of Computer Information Systems Gerhart, N. 2020. “Generalizing Stopping Rule Research: Development of Scales,” Journal of Computer Information Systems (60:1), pp. 93-100. Role: lead investigator. ABDC Journal Rank: A 60, p. 93-100 2018
Informing Science Gerhart, N. 2017. “Technology Addiction: How Social Network Sites Impact Our Lives,” Informing Science, (20) pp. 179-194. 20, p. 179-194 2017
AIS Transactions on Replication Research Gerhart, N. and Windsor, J. 2017. “Cognitive Stopping Rules in a New Online Reality,” AIS Transactions on Replication Research (3), pp. 1-9. 3, p. 1-9 2017
Decision Sciences Journal of Innovative Education Gerhart, N., Peak, D., Prybutok, V. 2017. “Encouraging E-Textbook Adoption: Merging Two Models,” Decision Sciences Journal of Innovative Education, (15:2) pp. 191-218. 15:2, p. 191-218 2017
Journal of Computer Information Systems Gerhart, N., and Sidorova, A. 2017. “The Effect of Network Characteristics on Online Identity Management Practices,” Journal of Computer Information Systems (57:3) pp. 229-237. 57:3, p. 229-237 2017
Decision Support Systems Koohikamali, M., Gerhart, N., and Mousavizadeh, M. 2015. “Location Disclosure on LB-SNAs: The Role of Incentives on Sharing Behavior,” Decision Support Systems (71), pp. 78-87. 71, p. 78-87 2015
Decision Sciences Journal of Innovative Education Gerhart, N., Peak, D. A., and Prybutok, V. R. 2015. “Searching for New Answers: The Application of Task-Technology Fit to E-Textbook Usage,” Decision Sciences Journal of Innovative Education, (13:1), pp. 91–111. 13:1, p. 91-111 2015
MIS Quarterly Executive Kappelman, L., McLean, E. R., Johnson, V. L., and Gerhart, N. 2014. “The 2014 SIM IT Key Issues and Trends Study,” MIS Quarterly Executive (13:4), pp. 237-263. 13:4, p. 237-263 2014