Natalie Gerhart, PhD

Chair, Business Intelligence & Analytics

Associate Professor

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Contact

Heider College of Business
Business Intelligence & Analytics
Graduate School
Business Administration DBA (Doctorate)
Business Analytics (Graduate Certificate)
Analytics (Master of Science)
Business Administration MBA (Master's)
Business Intelligence and Analytics (Master of Science)
HARP - Harper Center for Student Life & Learn

Natalie Gerhart, PhD

Chair, Business Intelligence & Analytics

Associate Professor

Natalie Gerhart, Ph.D. is an Associate Professor of Business Intelligence and Analytics at Creighton University. She received her Ph.D. from the Information Technology and Decisions Sciences department at the University of North Texas.  She holds an MBA from the University of Missouri-Columbia in Marketing Analytics and a Bachelor of Science degree from Truman State University in Management Information Systems and Marketing.  A more complete background can be found on her Curriculum Vitae.

Teaching Interests

  • Decision Making

Research Focus

Information Stopping Rules
Social Network Sites
Decision Making

Department

Accounting and Business Intelligence & Analytics

Position

Associate Professor

Articles

  • Ogbanufe, Obi, Ogbanufe, O., Gerhart, N. 2022, “Exploring Smartwatches Through the Lens of Reactance Theory: Linking Values, Influence, and Status Quo,” Computers in Human Behavior (127), 107044. Role: co-investigator. ABDC Journal Rank: A
    127, p. 107044 2022
  • International Journal of Consumer Studies
    Gerhart, Natalie, Gerhart, N. and Ogbanufe, O. 2022, “Dis-Identity and Non-Consumption of Smartwatches,” International Journal of Consumer Studies (46:1), pp. 218-234. Role: co-investigator. ABDC Journal Rank: A
    46, p. 218-234 2022
  • Journal of Management Information Systems
    George, Jordana, George, J., Gerhart, N., and Torres, R. 2021, “Uncovering the Truth about Fake News: A Research Model Grounded in Multi-Disciplinary Literature,” Journal of Management Information Systems (38:4), pp. 1067-1094. Role: co-investigator. ABDC Journal Rank: A+
    38, p. 1067-1094 2021
  • International Journal of Social and Humanistic Computing
    Gerhart, N. and Koohikamali, M. 2020. “Engagement on Online Social Networks During a Social Crisis: Effect of Anonymity Level,” International Journal of Social and Humanistic Computing (3:3/4), pp. 270-289. Role: co-investigator. ABDC Journal Rank: C
    3, p. 270-289 2020
  • Information Systems Journal
    Ogbanufe, O. and Gerhart, N. 2020. “The Mediating Influence of Smartwatch Identity on Deep Use and Innovative Individual Performance,” Information Systems Journal (30), pp. 977-1009. Role: co-investigator. ABDC Journal Rank: A+
    30, p. 977-1009 2020
  • Journal of Computer Information Systems
    Torres, R. and Gerhart, N. 2019. “Mobile Proximity Usage Behaviors Based on User Characteristics,” Journal of Computer Information Systems (59:2), pp. 161-170. 
    59:2, p. 161-170 2019
  • Computers in Human Behavior
    Gerhart, N. and Koohikamali, M. 2019. “Social Network Migration: What Anonymous Social Network Apps Offer,” Computers in Human Behavior (95), pp. 101-113.
    95, p. 101-113 2019
  • International Journal of Human-Computer Interaction
    Ogbanufe, O. and Gerhart, N. 2018. “Watch It! Factors Driving Continued Feature Use of the Smartwatch,” International Journal of Human-Computer Interaction (34:11), pp. 999-1014. 
    34:11, p. 999-1014 2018
  • Database: The DATABASE for Advances in Information Systems
    Torres, R., Gerhart, N., and Negahban, A. 2018. “Epistemology in the Era of Fake News: An Exploration of Information Verification Behaviors among Social Networking Site Users,” Database: the DATABASE for Advances in Information Systems (49:3), pp. 78-97.
    49:3, p. 78-97 2018
  • Journal of Computer Information Systems
    Gerhart, N. 2020. “Generalizing Stopping Rule Research: Development of Scales,” Journal of Computer Information Systems (60:1), pp. 93-100. Role: lead investigator. ABDC Journal Rank: A
    60, p. 93-100 2018
  • Informing Science
     Gerhart, N. 2017. “Technology Addiction: How Social Network Sites Impact Our Lives,” Informing Science, (20) pp. 179-194.
    20, p. 179-194 2017
  • AIS Transactions on Replication Research
    Gerhart, N. and Windsor, J. 2017. “Cognitive Stopping Rules in a New Online Reality,” AIS Transactions on Replication Research (3), pp. 1-9. 
    3, p. 1-9 2017
  • Decision Sciences Journal of Innovative Education
    Gerhart, N., Peak, D., Prybutok, V. 2017. “Encouraging E-Textbook Adoption: Merging Two Models,” Decision Sciences Journal of Innovative Education, (15:2) pp. 191-218.
    15:2, p. 191-218 2017
  • Journal of Computer Information Systems
    Gerhart, N., and Sidorova, A. 2017. “The Effect of Network Characteristics on Online Identity Management Practices,” Journal of Computer Information Systems (57:3) pp. 229-237.
    57:3, p. 229-237 2017
  • Decision Support Systems
    Koohikamali, M., Gerhart, N., and Mousavizadeh, M. 2015. “Location Disclosure on LB-SNAs: The Role of Incentives on Sharing Behavior,” Decision Support Systems (71), pp. 78-87.
    71, p. 78-87 2015
  • Decision Sciences Journal of Innovative Education
    Gerhart, N., Peak, D. A., and Prybutok, V. R. 2015. “Searching for New Answers: The Application of Task-Technology Fit to E-Textbook Usage,” Decision Sciences Journal of Innovative Education, (13:1), pp. 91–111.
    13:1, p. 91-111 2015
  • MIS Quarterly Executive
    Kappelman, L., McLean, E. R., Johnson, V. L., and Gerhart, N. 2014. “The 2014 SIM IT Key Issues and Trends Study,” MIS Quarterly Executive (13:4), pp. 237-263.
    13:4, p. 237-263 2014