Bryan R . Johnson, PhD
Associate Professor
Contact
Heider College of Business
Marketing & Management - Business
HARP - Harper Center for Student Life & Learn
Bryan R . Johnson, PhD
Associate Professor
Awards and Honors
- Teacher of the Year Award, 2013-2014, Determined by Heider College of Business Senior Class , 2014
Teaching Interests
- Marketing
Research Focus
Consumer Social Capital, Consumer Social Networks, Marketing & Finance, Health & MarketingDepartment
Marketing and Management
Position
Associate Professor
Articles
- Management Science
Crawford, Steve, Wes Gray, Bryan Johnson, and Richard Price, "What motivates buy-side analysts to share recommendations online?" Management Science, 64(6): 2574-2589 (Authorship is listed alphabetically.) 2018 - Journal of Consumer Satisfaction, Disatisfaction, & Complaining Behavior
Johnson, Bryan and William T. Ross, Jr., "When Social Ties Bind: An Exploration of the Adverse Effects of Using Social Relationships to Make Purchases"
28, p. 26-44 2015 - Applied Economics Letters
Crawford, Steven., Bryan Johnson, and John Wingender, "The Impact of Americans with Disabilities Act (ADA) Events on Firm Value" (Authorship is Alphabetical)
22 (14), p. 1154-1157 2015 - International Journal of Marketing Studies
Johnson, Bryan and Matt Seevers, 'Developing Interpersonal Influence in Retail Purchasing Networks: An Exploratory Analysis of Tie Quantity, Tie Strength, and Tie Type'
7 (1), p. 24-38 2015 - Journal of Relationship Marketing
Johnson, Bryan R., William T. Ross, Jr., 'The Consequences of Consumers' Use of Pre-Existing Social Relationships to Make Purchases'
13, p. 207-242 2014
Awards
- Teacher of the Year Award, 2013-2014
2013/2014 Teacher of the Year (Determined by Senior Graduating Class), Heider College of Business, Creighton University
Determined by Heider College of Business Senior Class