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Bryan R . Johnson, PhD

Associate Professor


Heider College of Business
Marketing & Management - Business
HARP - Harper Center for Student Life & Learn - 4051B

Bryan R . Johnson, PhD

Associate Professor

Awards and Honors

  • Teacher of the Year Award, 2013-2014, Determined by Heider College of Business Senior Class , 2014

Teaching Interests

  • Marketing

Research Focus

Consumer Social Capital, Consumer Social Networks, Marketing & Finance, Health & Marketing


Marketing and Management


Associate Professor


  • Management Science
    Crawford, Steve, Wes Gray, Bryan Johnson, and Richard Price, "What motivates buy-side analysts to share recommendations online?" Management Science, 64(6): 2574-2589 (Authorship is listed alphabetically.) 2018
  • Journal of Consumer Satisfaction, Disatisfaction, & Complaining Behavior
    Johnson, Bryan and William T. Ross, Jr., "When Social Ties Bind: An Exploration of the Adverse Effects of Using Social Relationships to Make Purchases"
    28, p. 26-44 2015
  • Applied Economics Letters
    Crawford, Steven., Bryan Johnson, and John Wingender, "The Impact of Americans with Disabilities Act (ADA) Events on Firm Value" (Authorship is Alphabetical)
    22 (14), p. 1154-1157 2015
  • International Journal of Marketing Studies
    Johnson, Bryan and Matt Seevers, 'Developing Interpersonal Influence in Retail Purchasing Networks: An Exploratory Analysis of Tie Quantity, Tie Strength, and Tie Type'
    7 (1), p. 24-38 2015
  • Journal of Relationship Marketing
    Johnson, Bryan R., William T. Ross, Jr., 'The Consequences of Consumers' Use of Pre-Existing Social Relationships to Make Purchases'
    13, p. 207-242 2014


  • Teacher of the Year Award, 2013-2014
    2013/2014 Teacher of the Year (Determined by Senior Graduating Class), Heider College of Business, Creighton University
    Determined by Heider College of Business Senior Class