Marketing Major (Bachelor of Science in Business Administration)
Are you a problem solver who enjoys working on creative projects? Do you like analyzing human behavior, conducting research and testing, or developing inventive ways to promote products? A Bachelor of Science in Business Administration (BSBA) with a marketing major is a great choice for you.
Students earning a bachelor’s degree in marketing from the Heider College of Business are immersed in the world of commerce—from developing business plans to product development and promotion. You’ll take courses such as advertising, public relations, consumer behavior, market research and digital marketing. Plus, more than 90% of business students complete an internship.