Alpha Kappa Psi: Business
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Marketing (Bachelor of Science in Business Administration)
Earn your Bachelor of Science in Business Administration (BSBA) in marketing and turn creativity, data and strategy into impactful business solutions. Creighton’s marketing degree prepares you to understand consumer behavior, conduct market research and develop innovative campaigns that connect products and services with the right audiences. Through hands-on learning, coursework in digital marketing, advertising and analytics, and real-world internship experiences, you’ll graduate ready to thrive in today’s fast-paced, data-driven marketing environment.
- Explore consumer behavior, branding, advertising and digital marketing strategies.
- Develop skills in market research, data analysis and customer insights.
- Create integrated marketing campaigns that connect with target audiences.
- Learn how businesses develop, position and promote products and services.
- Gain real-world experience through internships with leading organizations.
- Build creative, analytical and strategic skills for a marketing career.
Marketing Degree Program Overview
Build creative, analytical and strategic marketing skills.
Creighton’s marketing major prepares you to understand consumers, shape brand strategy and develop data-driven campaigns that drive business success. Through a combination of creative thinking, analytical skills and real-world experience, you’ll learn how organizations connect with audiences, build brand value and make informed marketing decisions in today’s fast-moving digital environment.
What You'll Learn
As a marketing major, you will:
- Analyze consumer behavior, market trends and industry insights
- Develop integrated marketing strategies across digital and traditional platforms
- Strengthen communication skills for clients, teams and stakeholders
- Create data-informed campaigns that maximize marketing effectiveness and ROI
- Explore branding, advertising, public relations and product strategy
- Apply creative problem-solving to real business challenges
Core Marketing Curriculum
All marketing majors complete foundational coursework that builds essential skills in strategy, research and consumer insight, including:
- Consumer and Market Behavior
- Marketing Research
- Marketing Management: Policy and Strategy
Tailor your marketing degree to your career goals by choosing a specialized track in General Marketing, Strategic Communications, Customer Analytics or Sports Business. Each pathway builds deep, targeted expertise while reinforcing core marketing principles.
Marketing Minor Option
The marketing minor is available to students outside the Heider College of Business who want to strengthen their understanding of branding, strategy and consumer engagement. It pairs especially well with majors such as advertising, public relations, journalism, psychology, data science, healthcare and graphic design, helping students apply marketing concepts in their chosen field.
The minor includes 18 credit hours and provides practical business knowledge that enhances a wide range of career paths.
Accelerated Graduate Pathways
Students interested in graduate study can save time and tuition by beginning advanced coursework through Creighton’s Accelerated Bachelor’s-to-Master’s programs. Options include:
- Master of Science in Organizational Leadership
- Master of Education in Secondary School Teaching
Marketing for the Common Good
Employers demand more than just technical proficiency; they seek agile, ethical leaders. Our unique Mindset Curriculum is integrated into your accounting coursework, ensuring you develop the six core competencies – Action, Cross-cultural, Analytical, Collaborative, Reflective and Service Mindsets – that top-tier firms value most. We don’t just teach you how to "do well" in business—we empower you to "do good" for society.
- Analytical and action-oriented: Move beyond data entry to provide high-level strategic insights and decisive financial leadership.
- Collaborative and cross-cultural: Master the ability to work across diverse teams and navigate the complexities of the global marketplace.
- Reflective and service-driven: Ground your financial expertise in Jesuit values, practicing ethical decision-making that serves the greater professional community.
Marketing Program Admission Requirements
Admissions to the program are based upon:
- High school GPA
- ACT or SAT scores*
- Extracurricular activities
- A personal statement to demonstrate creative abilities not reflected in transcripts
- A recommendation from your high school counselor
Additionally, honors sections and advanced placement courses will enhance a candidate’s application.
*If you are choosing to apply test-optional, ACT/SAT exam scores are not required at the time of application for admission.
When to Apply to the Marketing Program
- August 1: Application for fall admission opens.
- October 1: Submission period for the Free Application for Federal Student Aid (FAFSA) opens (open through June 30). Use the prior year tax information. Creighton’s school code number is 002542.
- November 1: Early Action deadline for applicants. Submit your Application for Undergraduate Admission and all required credentials by this date to receive a non-binding admissions decision by December 15. All decisions are non-binding.
- December 1: Priority deadline for scholarship consideration. Submit your Application for Undergraduate Admission and all required credentials by this date to receive priority scholarship consideration and remain eligible to apply for honors and leadership programs and additional scholarship opportunities.
Marketing Career Paths
- Digital marketing specialist
- Brand manager
- Market research analyst
- Social media manager
- Content strategist
- Marketing analyst
- Public relations specialist
- Product marketing specialist
Specialized Curriculum Tracks
Learn Marketing by Doing Marketing
At the Heider College of Business, we bridge the gap between classroom and conference room. Our marketing faculty integrate immersive travel, research opportunities and hands-on service into your curriculum. Additionally, more than 90% of business students complete at least one internship during their college career to gain real-world skills that strengthen their qualifications and give them a competitive edge. You’ll graduate with a global perspective and practical skills top firms demand.
Experiential highlights for marketing majors.
- J. Blue Marketing Agency: Work with real clients to develop marketing strategies, create campaigns and gain hands-on agency experience before graduation.
- Murphy Cup Marketing Competition: Develop and present strategic marketing solutions for real organizations in Creighton’s premier marketing competition.
- iJay Store Practicum: Gain hands-on experience in retail marketing, promotions, customer engagement and business operations while helping manage Creighton’s on-campus Apple store.
- Business on the Western Frontier: See how innovative companies in the San Francisco Bay area transform ideas into successful products through branding, customer insights and market strategy.
Get Involved in Student Clubs and Organizations
Heider Business Senate
The Creighton University Heider Business Senate is a liaison between the student body and the administration. The Senate promotes the mission and values of the Heider College of Business through various projects.
Beta Gamma Sigma: Business
Beta Gamma Sigma promotes the advancement of education in the art and science of business and fosters integrity in the conduct of business activities.
Women in Business Club
Supporting future female business leaders — from events and networking to mentoring and professional development, this club provides a platform for current students to connect with inspiring leaders to explore issues facing women in leadership today while building connections and growing both personally and professionally.
The care and commitment my professors have shown has been a game changer. They genuinely care about my future and helped me recognize and build on my strengths. They consistently encourage me to pursue internships and learning opportunities beyond the classroom that support my personal and professional growth.
Madeline Fischer
Marketing Major and Music Minor
Class of 2028
Tuition, Cost and Financial Aid
Tuition is reviewed annually. Visit our Cost and Aid page for the current full cost of attendance, net-price calculator and financial-aid information. At Creighton, nearly all undergraduates receive financial aid. To be considered, submit your FAFSA and browse our institutional-aid programs.
Frequently Asked Questions
What can you do with a marketing degree?
A marketing degree prepares you for careers in branding, advertising, digital marketing, market research, public relations, sales and customer analytics. Graduates work across industries helping organizations understand consumers, build brand awareness and drive growth.
What skills will I develop as a marketing major?
Marketing students develop a blend of creative, analytical and communication skills. You'll learn how to analyze consumer behavior, conduct market research, develop marketing strategies, interpret data, create compelling messages and measure campaign performance.
Is marketing a good major for students who enjoy both creativity and data?
Absolutely. Marketing combines creative thinking with analytical decision-making. Successful marketers use consumer insights, market research and data analytics to develop campaigns, build brands and solve business challenges.
Can marketing students complete internships?
Yes. More than 90% of Heider College of Business students complete an internship during their undergraduate experience. Marketing students gain professional experience in areas such as digital marketing, advertising, branding, social media, market research and sales.
Can marketing students study abroad?
es. Marketing students can participate in study abroad and faculty-led travel programs that provide exposure to global markets, international business practices and consumer behavior across cultures. These experiences help students develop a broader perspective on marketing in a global economy.
What makes Creighton's marketing program unique?
Creighton's marketing program combines creativity, strategy and analytics with hands-on learning opportunities. Students gain real-world experience through internships, the Murphy Cup Marketing Competition, J. Blue Marketing Agency, study abroad programs and client-based projects while building a strong foundation in marketing strategy and consumer behavior.
Accreditation
The Heider College of Business at Creighton holds dual accreditation from AACSB International, the global hallmark of excellence. Since 1949, we have remained in an elite tier of business education—one of only 2% of institutions worldwide to earn AACSB accreditation for both business and accounting.
- Elite distinction: As an original charter institution for accounting accreditation, we represent the highest standard of academic achievement.
- National rankings: Our undergraduate and graduate programs consistently rank in the top third of all AACSB-accredited schools by U.S. News & World Report.
- Leadership excellence: AACSB has specifically recognized the college for its innovative initiatives in leadership development.
- Quality assured: Our commitment to continuous improvement is validated through a rigorous peer-review process, ensuring your degree carries global prestige.
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