Textbook learning takes practical shape at Creighton’s student-run marketing practicum.
J Blue is a two-semester course that replicates an agency experience for junior and seniors interested in a career in marketing. Open to marketing and business intelligence and analytics (BIA) majors, J Blue moves beyond classroom theory to provide extensive real-world experience. From initial discovery meetings to vision board development to pitch delivery, students walk through all stages of a marketing and branding campaign to produce viable products for actual clients.
The practicum is open to students of any year, not just juniors and seniors. The practicum is also open to students of all majors.