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J Blue Practicum

Create – Then Pitch – a Comprehensive Marketing Campaign as a J Blue Team Member.

Textbook learning takes practical shape at Creighton’s student-run marketing practicum.

J Blue is a two-semester course that replicates an agency experience for junior and seniors interested in a career in marketing. Open to marketing and business intelligence and analytics (BIA) majors, J Blue moves beyond classroom theory to provide extensive real-world experience. From initial discovery meetings to vision board development to pitch delivery, students walk through all stages of a marketing and branding campaign to produce viable products for actual clients.