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Experiential Learning in Business

Experiential Learning At the Heart of A Heider Education

At the Heider College of Business, our faculty work hard to bring the business world to you. Through courses, trips and business experiences, you’ll be prepared for success.

Here are just a few of the learning experiences you’ll have as a Heider business student:

Portfolio Practicum—Invest more than $9.5 million of University endowment funds during this two-semester course.

FNBO PracticumFNBO FinTech Practicum students work with a digital bank startup to develop new products for prospective clients. The practicum blends the excitement of an entrepreneurial venture with the resources and support of an established legacy firm

iJay Practicum—Gain hands-on experience running a retail store through this course. Heider students do it all at the iJay Store, an Apple™ Authorized Campus Store.

J Blue Practicum—Work with real-world clients to create and pitch a comprehensive marketing and branding campaign in this two-semester course.

Argy Bargy—That’s British slang for a noisy and often heated discussion, but here it’s a competition where business intelligence and analytics students team up to develop the best mobile apps.

Murphy Cup—Tackle a marketing challenge and present solutions to a panel of judges from corporations, such as NIKE, Inc., during this annual collaborative marketing competition.

3-Day Startup (3DS)—Create and pitch business technology plans to potential investors during this 72-hour programming marathon.

The Startup Collaborative—Help a real life business owner kickstart their company through an internship with The Startup Collaborative.

Creighton Business Symposium—Discuss current issues with top global executives during the nation’s largest student-led business symposium.

Value Investment Panel (VIP)—Hear from the nation’s experts on value investing during this student-led panel, which coincides with the Berkshire Hathaway Annual Meeting.

Business Travel Courses—See how textbook theories are put into practice through trips to:

  • Australia: interact with executives and learn about the business environment and challenges faced by Australian businesses in a global context;
  • New York City with finance and accounting faculty for “Wall Street Week;”
  • San Francisco/Silicon Valley with marketing and business intelligence and analytics majors to explore the world of retail, service and technology industries;
  • Las Vegas Travel Course, open to all business students to study the business and economics behind America’s largest gambling city.
  • South Africa to spend two weeks immersed in the country’s business environment and culture; and
  • China to spend two weeks meeting with executives to understand cross-cultural business practices and how business development transforms culture and society. 


Economic Outlook—Apply your knowledge of economics through various research projects and economic surveys.

Volunteer Income Tax Assistance (VITA)—Go beyond crunching numbers in class to putting what you’ve learned into practice by preparing tax returns for low-income families.

Student Internships

The cheers of Bluejay fans are a familiar sound for Creighton Athletics marketing intern Sophia Baedke. Her work in fan experience, game day coordination and marketing development is helping her build a lifelong skillset for her future career.

“My favorite part about Creighton is the abundance of opportunities that introduce me to diverse areas in the business world,” says Sophia. “These opportunities go beyond the classroom in internships, summer jobs and activities, and encompass the rich academic environment.”

A Heider College of Business degree effectively blends classroom instruction with experiential learning. It’s a one-two educational punch, where theory meets practice
— Nalini Govindarajulu, Ph.D. Associate Professor of Operations Management

AACSB Accreditation

Association to Advance Collegiate School of Business (AACSB) accreditation puts Heider in the top 2% of business schools in the world.

Learn More about Heider College of Business?