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Business Intelligence and Analytics (Bachelor of Science in Business Administration)

Explore the intersection of technology and strategy with Creighton’s Business Intelligence and Analytics (BIA) program. Data is the world’s most valuable resource, and as AI continues to emerge as a significant player in business, we prepare you to lead by combining deep technical expertise in information management with high-level business strategy. You will gain hands-on experience in the design, security and administration of complex systems, ensuring you graduate ready to transform raw data into actionable insights. Launch a high-paying career and join the elite ranks of professionals driving global digital innovation.

  • Lucrative career outcomes: Start strong with a degree that commanded an average starting salary of $66,000 for our 2025 graduates.
  • Diverse career tracks: Prepare for high-demand roles in systems analysis, database administration, web strategy and network consulting.
  • Tech-driven curriculum: Master the intersection of analytics and AI to solve real-world business challenges.
  • Elite networking: Gain access to top-tier firms looking for experts who can bridge the gap between technical infrastructure and corporate strategy.
  • Future-proof skills: As AI becomes prevalent across roles, learn how to effectively leverage new technology to improve business decision making. 

Command Your Career: Business Intelligence and Analytics

Drive innovation through data-led strategy and specialized systems design.

In the modern marketplace, data is only as valuable as the people who can interpret it. The Bachelor of Science in Business Intelligence and Analytics (BIA) at Creighton provides the technical foundation and strategic mindset needed to turn information into a competitive advantage.

Core Program Goals 

Our curriculum is engineered to move beyond simple data entry, focusing on high-level business information processing systems. You will graduate with the ability to:

  • Drive Decisions: Implement best practices for leveraging data and analysis to guide corporate strategy.
  • Analyze Complex Metrics: Evaluate financial data, including revenue, expenditure and employment reports, to identify trends.
  • Develop Solutions: Design alternative business practices and innovative procedures to solve operational bottlenecks.
  • Recommend System Changes: Confidently propose new organizational structures or technological implementations.
  • Lead with Integrity: Apply a strong foundation of business ethics and leadership to every technical project. 

Beyond core business requirements, students complete 21 credits in one of three specialized tracks—Business Analytics, Digital Media and Design, or Information Technology—designed to align with specific career goals:

Applied Information Technology Minor 

Designed exclusively for students outside the Heider College of Business, this minor provides a vital edge in any field. You will gain an understanding of IT concepts, data communication and system design, ensuring you can create value through technology in your primary major. 

BIA for the Common Good

Employers demand more than just technical proficiency; they seek agile, ethical leaders. Our unique Mindset Curriculum is integrated into your BIA coursework, ensuring you develop the six core competencies – Action, Cross-cultural, Analytical, Collaborative, Reflective and Service Mindsets – that top-tier firms value most. We don’t just teach you how to "do well" in business — we empower you to "do good" for society.

  • Analytical and action-oriented: Move beyond data entry to provide high-level strategic insights and decisive financial leadership.
  • Collaborative and cross-cultural: Master the ability to work across diverse teams and navigate the complexities of the global marketplace.
  • Reflective and service-driven: Ground your financial expertise in Jesuit values, practicing ethical decision-making that serves the greater professional community. 

BIA Program Admission Requirements

Creighton admissions are based upon:

  • High school GPA
  • ACT or SAT scores*
  • Extracurricular activities
  • A personal statement to demonstrate creative abilities not reflected in transcripts
  • A recommendation from your high school counselor

Additionally, honors sections and advanced placement courses will enhance a candidate’s application

*If you are choosing to apply test-optional, ACT/SAT exam scores are not required at the time of application for admission. 

When to Apply

BIA Careers

A degree in business intelligence and analytics can prepare you for careers that turn data into insights and help organizations make informed decisions. Graduates can apply their skills across industries in roles involving data analysis, business operations, technology, strategy and consulting.

  • Business intelligence analyst
  • Data analyst
  • Business analyst
  • Database administrator
  • Data visualization specialist  
  • Business operations analyst
  • Supply chain analyst
  • Consultant  
  • Quality assurance analyst
  • Information systems manager 

Specialized Curriculum Tracks

BIA in Action: Real-World Experience That Counts

At the Heider College of Business, we bridge the gap between classroom and boardroom. Our BIA faculty integrate immersive travel, research opportunities and hands-on service into your curriculum. Additionally, more than 90% of business students complete at least one internship during their college career to gain real-world skills that strengthen their qualifications and give them a competitive edge. You’ll graduate with a global perspective and practical skills top firms demand.

Experiential Highlights for BIA Majors

  • Blue Box DR Course: Travel to the Dominican Republic over fall break to deliver and implement "Blue Box" digital libraries, bringing critical, preloaded educational materials to remote communities. 
  • Silicon Valley & Prairie Innovation Course: Explore organizational innovation firsthand during spring break by touring tech giants in San Francisco, alongside dynamic local startups right here in the "Silicon Prairie."
  • Community Analytics Consulting Team: Partner with local non-profits like Boys Town in this extracurricular program, gaining hands-on data experience while upperclassmen mentor and teach their peers.
  • BIA Capstone Course (Launching Spring 2027): Apply your data toolkit to the real world by collaborating directly with a non-profit organization to create and deliver a comprehensive analytics project. 

Get Involved in Student Clubs and Organizations

Alpha Kappa Psi: Business

Alpha Kappa Psi is the oldest and largest business fraternity. Become a part of a group that develops well-trained, ethical, skilled, resourceful and experienced business leaders.

Heider Business Senate

The Creighton University Heider Business Senate is a liaison between the student body and the administration. The Senate promotes the mission and values of the Heider College of Business through various projects. 

Beta Gamma Sigma: Business

Beta Gamma Sigma promotes the advancement of education in the art and science of business and fosters integrity in the conduct of business activities. 

Business Intelligence and Analytics Association

BIA Association helps students increase their business/data analytics skills and understanding of the field and facilitates networking with former alumni and key players within the industry.

“The BIA program encouraged me to think critically about the world around me. I learned a wide variety of topics in-depth through engaging, interactive coursework and applied skills I acquired in my classes to my internships and extracurriculars.”

Genevieve Boken

BIA & Marketing '26

Genevieve Boken

Tuition, Cost and Financial Aid

Tuition is reviewed annually. Visit our Cost and Aid page for the current full cost of attendance, net-price calculator and financial-aid information. At Creighton, nearly all undergraduates receive financial aid. To be considered, submit your FAFSA and browse our institutional-aid programs. 

Frequently Asked Questions

What is the difference between business intelligence and business analytics?

There’s some overlap in the use of these terms, but generally, business intelligence refers to using data to make decisions about present-day operations. Business analytics are typically used in making future-facing business decisions. 

How does Creighton University’s BIA program stand out from others?

Creighton's Heider College of Business prepares students for lifelong success through hands-on learning, ethical leadership and personalized mentorship. With real-world faculty connections, experiential opportunities and a strong internship culture, students gain the skills, experience and professional network needed to thrive in today's business environment. 

What support services are there for BIA students at Creighton?

Creighton’s Heider College of Business offers challenges to grow and the support to succeed. The Success Center provides tutoring, academic success coaching, mentoring, career-related skill development, accessibility accommodations, pre-professional advising and more. We understand the challenges that come with college and rigorous academics, and we’re here to help.

What skills will I gain in a business intelligence and analytics program?

You will develop skills in data analysis, data visualization, business strategy, statistical modeling and decision-making. You will also learn to use industry-relevant tools and technologies to transform data into actionable insights. 

What can I do with a BIA degree?

Graduates pursue careers such as business intelligence analyst, data analyst, business analyst, analytics consultant and data scientist. These roles are in demand across industries including healthcare, finance, technology, retail and manufacturing. 

Accreditation

The Heider College of Business at Creighton holds dual accreditation from AACSB International, the global hallmark of excellence. Since 1949, we have remained in an elite tier of business education—one of only 2% of institutions worldwide to earn AACSB accreditation for both business and accounting.

  • Elite distinction: As an original charter institution for accounting accreditation, we represent the highest standard of academic achievement.
  • National rankings: Our undergraduate and graduate programs consistently rank in the top third of all AACSB-accredited schools by U.S. News & World Report.
  • Leadership excellence: AACSB has specifically recognized the college for its innovative initiatives in leadership development.
  • Quality assured: Our commitment to continuous improvement is validated through a rigorous peer-review process, ensuring your degree carries global prestige. 
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