Timothy P . McMahon, PhD

Associate Professor

Marketing and Management

Timothy P. McMahon, PhD

Contact

tpm@creighton.edu
Heider College of Business
Marketing & Management - Business
Business Administration MBA (Master's)
Graduate School
Harper Center for Student Life & Learn

Timothy P . McMahon, PhD

Associate Professor

Marketing and Management


Tim P. McMahon is an experienced marketing communications executive; he is an accomplished marketer and communicator, having founded and managed an award-winning marketing services firm for more than a decade and serving in top marcomm jobs at Fortune 100 companies. He has led sustainable growth in large-scale multinationals and small businesses using effective strategy and emerging technology.

He has published in integrated communication in the highly acclaimed book Reputation Management (Routledge 2007; 2009, 2015, and 2021), Published in Vietnamese edition 2023. He authored Fostering Employee Buy-In Through Effective Leadership Communication (Routledge 2022) and Comparing Charismatic Leaders Communication Styles: a Study of Presidents Barack Obama and Donald J. Trump (Routledge 2024). He is contracted to author Martech Management: Aligning Technology with Business Strategy (Fall 2025). 

He is a lifelong learner and has focused on the challenges of higher education and learning for more than a decade as a professor, consultant, and practitioner with special attention to new technology, especially Generative AI. He founded an award-winning marketing services firm and served as a senior officer in corporate America. He returned to earn an MA in strategic communication and leadership from Seton Hall and a PhD in leadership from Gonzaga University. He has taught at a variety of state and private universities, large and small, both online and in the classroom. He was an invited lecturer at universities in China (2015-2019), India (2020-21), and Vietnam (2024).

Further, he has held key leadership positions, leading learning initiatives and advancing experiential learning, resulting in two curriculum fixtures--the iJay Practicum (retail operation) and the J Blue Practicum (Advertising/PR Agency), real-world operating companies managed by students. He has also served as a senior officer in marketing and communication at a national financial services firm, a state university during the transition of a new president, and a national aviation firm, establishing a leadership program for the growing company. He also coaches chief executives and senior marketing executives.
 
In addition to his teaching responsibilities in undergraduate, graduate, doctoral, and executive programs at Creighton, McMahon teaches graduate courses in integrated marketing at New York University. He has taught at Seton Hall University (strategic communication), Elon University (public relations and strategic communication), St. Joseph's University (nationally-recognized food marketing program)
 
He is a sought-after consultant in business and higher education. He helps clients develop trustworthy relationships with key constituencies, communicate effectively at all levels, build sustainable brands, improve organizational performance, foster culture, and develop leadership. In the wake of landmark legislation in college sports, McMahon developed Personal Branding - NIL, a course for student-athletes coping with the challenges of capitalizing on the new opportunity. He created a case study, Emma's Dilemma: Mastering the NIL Game, to be published by the Case Centre (England) in Spring 2025.
 

Curriculum Vitae

Research Focus

Integrated communications, leadership. Organizational performance, marketing strategy/communications, personal communication, marketing technology, Branding for NIL

Curriculum Vitae

Curriculum Vitae: Timothy P. McMahon

Department

Marketing and Management

Position

Associate Professor

Articles

  • Routledge
    Chapter on Integrated Communication in Reputation Management: The key to successful rocporate and organizational communication  - Chinese and Korean editions, by John Doorley and Helio Fred Garcia.
    3rd edition, p. 244-267 2015
  • Routledge
    McMahon, T.P., Integrated Communication, in F.H. Garcia and J. Doorley, (Eds.), Reputation Management: The key to successful corporate and organizational communication, 2nd ed. New York: Routledge., p. 258-277 2010
  • Routledge
    McMahon, T.P., Integrated Communication, in F.H. Garcia and J. Doorley, (Eds.), Reputation Management: The key to successful corporate and organizational communication, New York: Routledge. 2006
  • Routledge
    McMahon, T.P., Integrated Communication, in F.H. Garcia and J. Doorley, (Eds.), Reputation Management: The key to successful corporate and organizational communication, Korean ed.. New York: Routledge.
  • Routledge
    McMahon, T.P., Integrated Communication, in F.H. Garcia and J. Doorley, (Eds.), Reputation Management: The key to successful corporate and organizational communication, Chinese edition. New York: Routledge.

Publications

  • https://www.linkedin.com/pulse/good-bye-facebook-tim-p-mcmahon/
    Essay on the deteriorating state of Facebook 2018
  • McMahon, T. P. (2016, August 21). Finding course. Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/finding-course-tim-p-mcmahon  2016
  • McMahon, T. P. (2016, August 10). Do you invest in trust? Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/do-you-invest-trust-tim-p-mcmahon  2016
  • McMahon, T. P. (2016, July 25). Rhetoric moves people. Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/rhetoric-moves-people-tim-p-mcmahon  2016
  • McMahon, T. P. (2016, July 20). The power of honesty. Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/power-honesty-tim-p-mcmahon  2016
  • McMahon, T. P. (2016, July 18). The leadership we need. Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/leadership-we-need-tim-p-mcmahon  2016
  • McMahon, T. P. (2016, July 8). How do you … stand out in a crowd? (Part 2). Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/how-do-you-stand-out-crowd-part-2-tim-p-mcmahon  2016
  • McMahon, T. P. (2016, July 5). How do you … stand out in a crowd? (Part 1). Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/how-do-you-stand-out-crowd-part-1-tim-p-mcmahon  2016
  • McMahon, T. P. (2016, June 27). Little America? Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/little-america-tim-p-mcmahon  2016
  • McMahon, T. P. (2016, June 23). Hobson’s choice. Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/hobsons-choice-tim-p-mcmahon  2016
  • McMahon, T. P. (2016, June 20). The king is redeemed. Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/king-redeemed-tim-p-mcmahon  2016
  • McMahon, T. P. (2016, June 10). Opposites propel. Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/opposites-propel-tim-p-mcmahon  2016
  • McMahon, T. P. (2016, June 4). Voice transfer. Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/what-does-leadership-mean-tim-p-mcmahon  2016
  • McMahon, T. P. (2016, May 28). Free will Essay posted to [LinkedIn]:https://www.linkedin.com/pulse/free-tim-p-mcmahon  2016
  • McMahon, T. P. (2016, May 16). The trait worth cultivating. Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/trait-worth-cultivating-tim-p-mcmahon  2016
  • McMahon, T. P. (2016, May 16). What does leadership mean? Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/what-does-leadership-mean-tim-p-mcmahon  2016
  • McMahon, T. P. (2016, May 6). Is it morning in America, again? Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/morning-america-again-tim-p-mcmahon  2016
  • McMahon, T. P. (2016, May 2). How to make 10-million votes look like a landslide. Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/how-make-10-million-votes-look-like-landslide-maybe-tim-p-mcmahon  2016
  • McMahon, T. P. (2016, April 23). It happens each Spring …. Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/happens-each-spring-tim-p-mcmahon  2016
  • McMahon, T. P. (2016, April 12). The road less traveled. Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/road-less-traveled-tim-p-mcmahon  2016
  • McMahon, T. P. (2016, March 25). Purpose and possibilities. Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/purpose-possibilities-tim-p-mcmahon  2016
  • McMahon, T. P. (2016, March 15). Contagion, run amok! Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/contagion-run-amok-tim-p-mcmahon  2016
  • McMahon, T. P. (2016, March 4). Why counter-punching Trump is wrongheaded. Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/triggering-event-tim-p-mcmahon  2016
  • McMahon, T. P. (2016, March 3). The triggering event. Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/triggering-event-tim-p-mcmahon  2016
  • McMahon, T. P. (2016, January 16). Why do those winners turn to losers? Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/why-do-those-lottery-winners-turn-losers-tim-p-mcmahon  2016
  • McMahon, T. P. (2016, January 15). That was a very insulting statement. Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/very-insulting-statement-tim-p-mcmahon  2016
  • McMahon, T. P. (2016, January 3). A strategy to derail Trump. Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/strategy-derail-trump-tim-p-mcmahon  2016
  • Mahon, T. P. (2015, December 29). The missing ingredient in leadership. Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/missing-ingredient-leadership-tim-p-mcmahon 2015
  • McMahon, T. P. (2015, December 27). Trump’s ascent – Pt 2 – Two faces of charisma. Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/trumps-ascent-pt-2-two-faces-charisma-tim-p-mcmahon  2015
  • McMahon, T. P. (2015, December 22). Is there no end to Trump’s ascent? Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/end-trumps-ascent-tim-p-mcmahon  2015
  • McMahon, T. P. (2015, September 10). Thoughts on the gig economy. Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/thoughts-gig-economy-tim-p-mcmahon  2015
  • McMahon, T. P. (2015, September 1). Jared not the fall guy on Subway sales slide. Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/jared-fall-guy-subway-sales-slump-tim-p-mcmahon  2015
  • McMahon, T. P. (2015, August 24). Headphones and megaphones. Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/megaphones-headphones-tim-p-mcmahon  2015
  • McMahon, T. P. (2015, August 19). Relentless pursuit of …. Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/relentless-pursuit-tim-p-mcmahon  2015
  • McMahon, T. P. (2015, August 18). It’s high time for full metal jacket meritocracy. Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/its-high-time-full-metal-jacket-meritocracy-tim-p-mcmahon  2015
  • McMahon, T. P. (2015, August 13). Top need: Alignment leaders. Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/top-need-alignment-leaders-tim-p-mcmahon  2015
  • McMahon, T. P. (2015, August 10). Marketing higher education like fast food. Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/marketing-higher-education-like-fast-food-tim-p-mcmahon  2015
  • McMahon, T. P. (2015, August 6). The meat bids John Stewart adieu. Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/meat-bids-jon-stewart-adieu-tim-p-mcmahon  2015
  • McMahon, T. P. (2015, August 5). Maker movement: An organic source of collaboration. Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/maker-movement-organic-source-collaboration-tim-p-mcmahon  2015
  • McMahon, T. P. (2015, August 3). Need a money magnet? Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/need-money-magnet-tim-p-mcmahon  2015
  • McMahon, T. P. (2015, August 2). Level playing field? Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/level-playing-field-tim-p-mcmahon  2015
  • McMahon, T. P. (2015, July 27). Under it all at Under Armour. Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/under-all-armour-tim-p-mcmahon  2015
  • McMahon, T. P. (2015, July 27). Flavors of charisma. Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/flavors-charisma-tim-p-mcmahon  2015
  • McMahon, T. P. (2015, July 22). LeaderSHIP. Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/leadership-tim-p-mcmahon  2015
  • McMahon, T. P. (2015, July 17). Why do people host these fencepost libraries? (Part 1). Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/why-do-people-host-fencepost-libraries-tim-p-mcmahon  2015
  • McMahon, T. P. (2015, July 5). Changing fixed minds. Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/changing-fixed-minds-tim-p-mcmahon  2015
  • McMahon, T. P. (2015, July 14). Developing the skill of insight. Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/developing-skill-insight-tim-p-mcmahon  2015
  • McMahon, T. P. (2015, July 11). Strategy in a brave, new world. Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/strategy-brave-new-world-tim-p-mcmahon  2015
  • McMahon, T. P. (2015, July 7). It’s a “bot” time someone asks about that? Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/its-bot-time-someone-asks-tim-p-mcmahon  2015
  • McMahon, T. P. (2015, July 5). Changing fixed minds. Essay posted to [LinkedIn]: https://www.linkedin.com/pulse/changing-fixed-minds-tim-p-mcmahon  2015
  • Invited speaker. Corporate confrontation: A trigger event. In Proceedings of the 2nd Biennial Gallup Leadership Institute Summit, A Global Look at Accelerating Positive Forms of Leadership Development, Washington. DC.  2008
  • Dool, R., & McMahon, T. (2008). Dialogue intensive learning. In Proceedings of 24th Annual Conference on Distance Teaching and Learning, Madison, WI.  2008
  • Why does social media matter to public relations? In the proceedings of Euroblog 2008, March 13-15, 2008, Brussels, Belgium. 2008
  • McMahon, T. P. (2006). Charisma to the rescue: The role of socialized charismatic leadership in creating lasting, meaningful enterprises. In Proceedings of the International Leadership Association 8th Annual Conference, Chicago, IL.  2006

Editing and Reviews

  • McMahon, T. P. (2004, June 28). Social values of food companies can guide consumer choice. Nations Restaurant News, 38(26), 42.   2004

Presentations

  • Multiculturalism and Management 2018
  • Building Culture 2018
  • Career Development for Chinese Business Faculty 2018
  • Career Development of Business FacultyChinese Faculty 2018
  • UNO PRSSA Chapter Student Farewell Dinner Keynote 2017
  • Qualitative Research: PhenomenologyChinese Faculty 2017
  • Multiculturalism and Management 2017
  • Developing a Marketing Curriculum Audience: Chinese Faculty 2017
  • Teaching With Case StudiesAudience: Chinese Faculty 2017
  • Advancing Student Leadership Practices 2017
  • Qualitative Research for Chinese Faculty 2017
  • Principles of Student Leadership 2017
  • ConAgra Foods, Inc. "Culture Crew" invited speaker series (Ed Talks). title: Learning to Learn 2017
  • ConAgra Foods, Inc. "Culture Crew" invited speaker series (Ed Talks). title: Nothing gets done until you are committed to doing it 2017
  • American Marketing Association (Creighton Chapter) Super Bowl Ads Discussion. 2017
  • Freshman Leadership Project, Creighton University, Omaha, NE (09/15), "Positive Organizational Leadership" 2015
  • Creighton University School of Medicine, Curriculum Meeting, Omaha, NE, (09/15), "Leadership in a Crisis" 2015
  • Anna Tyler Waite Leadership Forum (05/15) Keynote: "Lessons to my 20-year-old self" 2015
  • "Student Engagement in Business Outcomes", Apple Campus Store Leadership Forum, Academic Alignment Section, Austin, TX. 2015
  • Apple Campus Store Leadership Forum, Cupertino, CA, (07/14) Academic Alignment Session: "Framework for Success" 2014
  • "Framework for Success", Apple Campus Store Leadership Forum, Academic Alignment Section, Cupertino, CA. 2014
  • PRSA Professional Development Conference (05/14). Keynote: "Leading like your career depended on it" 2014
  • Union Pacific Agricultural Division Conference (05/14) Keynote: "Tweet this: Can social media make a difference?" 2014
  • "Tweet this: Can social media make a difference?", Union Pacific Agricultural Division Conference, Keynote. 2014
  • "Leading like your career depended on it", PRSA Professional Development Conference. 2014
  • PRSSA Regional Conference (04/13). Keynote to student conference. Topic: Leadership 2013
  • Keynote to student conference. Topic: Leadership, PRSSA Regional Conference. 2013
  • Creighton University MBA Program Keynote Speech (2012) 2012
  • Chamber of Commerce (Omaha) Social Media Expo (02/12) - Panel moderator on discussion of social media experts presented to 200+ business owners 2012
  • Panel moderator on discussion of social media experts presented to 200+ business owners, Chamber's Social Media Expo. 2012
  • MBA Program Keynote Speaker, Creighton University. 2012
  • "Integrating Social Media with Traditional Marketing", Public Relations Society of America International Conference, Orlando, FL. 2011
  • Partnership Opportunities, Danisco/DuPoint Global Marketing Group - Global Strategy Seminar. 2011
  • Invited speaker. Co-wrote and presented: Dialogue intensive learning. 24th Annual Conference on Distance Teaching and Learning, Madison, WI. 2008
  • Invited speaker, Why does social media matter to public relations? In the proceedings of Euroblog 2008, March 13-15, 2008, Brussels, Belgium 2008
  • Invited speaker. Charisma to the rescue: The role of socialized charismatic leadership in creating lasting, meaningful enterprises. International Leadership Association 8th Annual Conference, Chicago, IL. 2006
  • Invited speaker. Corporate confrontation: 2nd Biennial Gallup Leadership Institute Summit, A Global Look at Accelerating Positive Forms of Leadership Development, Washington. DC. 2006

Awards

  • Cahill Award for Excellence
    For recruitment and program development efforts
    Heider College of Business
  • Pinnacle Award (Student)
    Faculty Advisor to iJay Management Practicum class that won the top marketing award in the student division for overall marketing planning
    American Marketing Association (Omaha Chapter)
  • Graduate Faculty Member of the Year
    Awarded to the faculty member of the year as voted on by the students
    Heider College of Business MBA students
  • Cahill Award for Excellence
    Led development of iJay Practicum class
    Creighton University Heider College of Business
  • Cahill Award for Excellence
    Led committee for acquiring Apple Authorized Campus Store at Creighton
    Creighton University Heider College of Business
  • Iggy Award for Advising
    For advising in the Jesuit tradition
    CU Student Body
  • Cahill Award for Excellence
    Led MBA team on development project for Holy Name School
    Creighton University Heider College of Business
  • Distinguished Alumni Award
    Awarded to accomplished graduate of University of Nebraska college of communication
    Univeristy of Nebraska- Omaha
  • Distinguished Alumni Award
    For distinguished service to the community and industry
    University of Nebraska - Omaha

Consulting

  • Faculty Member
    Named to faculty of international consulting group
    The Academy for Communication Excellence
    2015 - 2015
  • Consultant
    Manage communication for search and appointment of Creighton's 25th president
    Retained by the chairman and vice chairman of Creighton University to manage all communications related to the search and retention of the new president.
    Creighton Univeristy Board of Trustees
    2014 - 2015