Applied Behavioral Finance
This applied behavioral finance course examines the intersection of behavioral finance, financial psychology, and financial planning theory, practice, and research. It reviews the research on behavioral finance and investor psychology, exploring the effects of human emotions and cognitive errors on financial decisions. This course focuses on the application of behavioral finance theory and research to the practice of business, financial planning and financial therapy to help professionals improve the financial health of their clients.
OBJECTIVES FOR THIS ONLINE PROFESSIONAL DEVELOPMENT COURSE
This course aims to:
- Provide an environment conducive to the study of behavioral finance using written and oral presentations and applied financial psychology theory and techniques
- Strengthen participants’ ability to understand financial psychology and its implications with regard to financial health of clients and clients’ ability to reach their financial goals
- Apply theory and technique to gain a deeper understanding of the student’s own personal financial psychology
- Help identify cognitive and emotional biases that impact investor behaviors
- Describe methods for helping clients identify, challenge, and change cognitive and emotional biases
- Help students learn to apply research findings in behavioral finance to real-world situations with clients