Stacey Menzel Baker, PhD

Professor

Marketing and Management

Stacey Menzel Baker, PhD

Contact

StaceyMenzelBaker@creighton.edu
Heider College of Business
Marketing & Management - Business
Business Administration MBA (Master's)
Graduate School
Harper Center for Student Life & Learn

Stacey Menzel Baker, PhD

Professor

Marketing and Management

Stacey Menzel Baker, Ph.D. in business administration from the University of Nebraska-Lincoln, is Professor of Marketing in Creighton University’s Heider College of Business. Dr. Baker teaches doctoral level, MBA, and undergraduate courses in Marketing, Policy & Social Change; Strategic Marketing Management; Customer Experience Management; and Consumer Behavior. Prior to joining Creighton’s faculty, she served for 13 years at the University of Wyoming where her students honored her with awards including MBA Top Professor and Mortar Board Top Prof, she was named Governor Geringer Scholar, and she earned the title of Professor of Marketing and Sustainable Business Practices. Stacey also served on the marketing faculty in Bowling Green State University and on the faculty in the Department of Recreation, Parks, & Tourism at Texas A&M University. While she was pursuing her undergraduate (marketing) and graduate (MBA) degrees at the University of Nebraska-Lincoln, Stacey was employed in retailing, worked for the Nebraska Unicameral Legislature, and served as Chief Graduate Advisor for UNL’s MBA program. Often together with her students, she has provided marketing planning and consulting services to Omaha Economic Development Corporation, Love’s Jazz, National Park Service, National Forest Service, Bureau of Land Management, Wyoming Business Council, Laramie Parks and Recreation Center, UW Art Museum, Handel Information Technologies and other small businesses in Wyoming and Ohio, and College Station Parks & Recreation Department in Texas.

Dr. Baker studies consumer attachment, vulnerability, and resilience in contexts such as disaster recovery, disability, and community development. Her research has been published by elite journals in her field and has been used by business to promote products and to design accessible servicescapes, by U.S., U.K., and Canadian governments to help shape civil rights policies, and by scholars inside and outside her discipline, including those investigating the management of disasters, global environmental change, and community development. Research honors include the 2006 Journal of Macromarketing Charles C. Slater Memorial Best Article Award for “Building Understanding of the Domain of Consumer Vulnerability,” the 2015 Journal of Public Policy & Marketing Thomas C. Kinnear Best Article Award for “Beyond Poverty: Social Justice in a Global Marketplace,” and the 2016 Journal of Macromarketing Charles C. Slater Memorial Best Article Award for “Improvisational Provisioning in Disaster: The Mechanisms and Meanings of Ad Hoc Marketing Exchange Systems in Community.” Her TEDx talk in Cheyenne, Wyoming, entitled “The Stuff of Resilience” can be viewed at: https://www.youtube.com/watch?v=lP0h7Wu3AQk&index=6&list=PLsRNoUx8w3rMrUwHjyfJ_QJS3UGjYKfuB.

Stacey is a member of the American Marketing Association, the Association for Consumer Research, and the Macromarketing Society. She has co-chaired international conferences in Macromarketing and Marketing and Public Policy, as well as served on an advisory committee on Transformative Consumer Research, a group focused on action research to enhance consumer wellbeing. She currently serves as an associate editor for Journal of Public Policy & Marketing , on the editorial policy board for the Journal of Macromarketing, on the editorial review board member for several other journals, and as the President of the Marketing & Society Special Interest Group (SIG) of the American Marketing Association (AMA).

Teaching Interests

  • Consumer Behavior

Research Focus

Possession Attachment, Experiential Aspects of Consumption, Consumer Vulnerability, Consumer Resilience, Community Resilience, Disability, Disasters, Social Services, Displacement, Social Justice

Department

Marketing and Management

Position

Professor

Book, Chapter/Section

  • Rituals, Consumption, and Marketing
    Azzari Courtney Nations, Menzel Baker Stacey, Defection, Alternatives, and Disruption [Book Chapter] 2026
  • Handbook of Qualitative Research Methods in Marketing
    Baker Stacey Menzel, Azzari Courtney Nations, Conducting research at times and places in crisis [Book Chapter] 2024
  • Nostalgia Now
    Baker Stacey Menzel, Azzari Courtney Nations, The dark side of nostalgic bonds [Book Chapter] 2020
  • Consumer Vulnerability : Conditions, contexts and characteristics
    Baker Stacey Menzel, LaBarge Monica, Baker Courtney Nations, Consumer vulnerability [Book Chapter] 2015
  • Death in a Consumer Culture
    Baker Courtney Nations, Gentry James W., Baker Stacey Menzel, The role of body disposition in making sense of life and death [Book Chapter] 2015
  • Transformative Consumer Research : For Personal and Collective Well-Being
    Baker Stacey Menzel, Mason Marlys, Toward a process theory of consumer vulnerability and resilience [Book Chapter] 2012
  • Research in Consumer Behavior
    Baker Stacey Menzel, Kleine Susan Schultz, Bowen Heather E., ON THE SYMBOLIC MEANINGS OF SOUVENIRS FOR CHILDREN [Book Chapter] 2006
  • Handbook of Qualitative Research Methods in Marketing
    Baker Stacey Menzel, Gentry James W., Framing the research and avoiding harm [Book Chapter] 2006
  • Research in Consumer Behavior
    Baker Stacey, Martin Mary, The Meaning of Exchange in a Sports Card Subculture of Consumption [Book Chapter] 2000

General

  • Baker Courtney, Baker Stacey, Ashes to Ashes Or Ashes to Coral?: Alternatives to Traditional Burial Rituals and Their Implications For Consumption, Ritual Transformation, and Sustainability 2014
  • Baker Stacey, Rosa Jose, There'S No Place Like Home...Or Is There? 2011
  • Baker Stacey, Hunt David, Hill Ron, Rising From the Wreckage: Personal Responsibility Vs. Social Welfare in Tornado Recovery 2009
  • Baker Stacey Menzel, Introduction to the special issue on consumption constraints 2009
  • Folse Judith, Veeck Ann, Belk Russell, Faber Ronald, Ridgway Nancy, Wu Lan, O'Guinn Thomas, Rook Dennis, Baker Stacey, Bose Mousumi, Participants 2008
  • Baker Stacey Menzel, Hunt David, Mick David, Ozanne Julie, Disseminating Transformative Consumer Research: Getting Research Results Out of the Tower and Into Consumers' Lives 2007

Publications

  • Journal of service research : JSR
    Rhoads Meredith A., Bennett Aronté Marie, Azzari Courtney Nations, Baker Stacey Menzel, Service Design for Humanitarian Value 2025
  • Journal of macromarketing
    Azzari Courtney Nations, Dadzie Charlene A., Baker Stacey Menzel, The Role of Luxury in Rituals and Its Transformative Potential for Consumer Well-Being
    42:4, p. 630 - 639 2022
  • Journal of Consumer Affairs
    Yeh Marie A., Eilert Meike, Vlahos Aphrodite, Baker Stacey Menzel, Stovall Tony, Toward a “human being to commodity model” as an explanation for men's violent, sexual consumption of women
    55:3, p. 911 - 938 2021
  • Journal of Public Policy and Marketing
    Baker Stacey Menzel, Azzari Courtney Nations, Thomas Meredith Rhoads, Bennett Aronté Marie, When Does the Social Service Ecosystem Meet Consumption Needs? A Power–Justice–Access Model of Holistic Well-Being from Recipients’ Perspectives
    39:2, p. 220 - 239 2020
  • Journal of Services Marketing
    Azzari Courtney Nations, Baker Stacey Menzel, Ten lessons for qualitative transformative service researchers
    34:1, p. 100 - 110 2020
  • Consumption Markets and Culture
    Nations Courtney, Baker Stacey Menzel, Krszjzaniek Eric, Trying to keep you
    20:5, p. 403 - 422 2017
  • Journal of the Association of Consumer Research
    Baker Stacey Menzel, The Bounce in our Steps from Shared Material Resources in Cultural Trauma and Recovery
    1:2, p. 314 - 335 2016
  • Journal of Public Policy and Marketing
    Bennett Aronte Marie, Roy Abhijit, Bartholomew Gregory, Ekpo Akon E., Baker Stacey Menzel, Cross Samantha, James J. P., Hutton Martina, Khare Apoorv, Stovall Tony, Taylor Charles Ray, Henderson Geraldine Rosa, Omission and Commission as Marketplace Trauma
    35:2, p. 280 - 291 2016
  • Journal of Macromarketing
    Baker Stacey Menzel, Hill Ronald Paul, Baker Courtney Nations, Mittelstaedt John D., Improvisational Provisioning in Disaster
    35:3, p. 334 - 352 2015
  • Journal of Consumer Psychology
    Baker Stacey Menzel, Hill Ronald Paul, A community psychology of object meanings
    23:3, p. 275 - 287 2013
  • Journal of Public Policy and Marketing
    Scott Linda, Williams Jerome D., Henderson Geraldine Rosa, Baker Stacey Menzel, Brace-Govan Jan, Downey Hilary, Hakstian Anne Marie, Loroz Peggy Sue, Webb Dave, Beyond poverty
    30:1, p. 39 - 46 2011
  • Journal of Public Policy and Marketing
    Baker Stacey Menzel, Vulnerability and resilience in natural disasters
    28:1, p. 114 - 123 2009
  • Journal of Public Policy and Marketing
    Santos Nicholas J.C., Laczniak Gene R., Baker Stacey M., Marketing to the poor
    28:1, p. 3 - 15 2009
  • Journal of Services Marketing
    Baker Stacey Menzel, Kaufman-Scarborough Carol, Holland Jonna, How consumers with disabilities perceive 'welcome' in retail servicescapes
    21:3, p. 160 - 173 2007
  • Journal of Public Policy and Marketing
    Baker Stacey Menzel, Hunt David M., Rittenburg Terri L., Consumer vulnerability as a shared experience
    26:1, p. 6 - 19 2007
  • Journal of Retailing
    Baker Stacey Menzel, Consumer normalcy
    82:1, p. 37 - 50 2006
  • Journal of Macromarketing
    Baker Stacey Menzel, Rittenburg Terri L., Gentry James W., Building understanding of the domain of consumer vulnerability
    25:2, p. 128 - 139 2005
  • Journal of Marketing Theory and Practice
    Baker Stacey Menzel, Faircloth James B., Simental Victor, Perceptions of university-corporate partnership influences on a brand
    13:2, p. 32 - 46 2005
  • Journal of Consumer Affairs
    Kaufman-Scarborough Carol, Baker Stagey Menzel, Do people with disabilities believe the ADA has served their consumer interests?
    39:1, p. 1 - 26 2005
  • Journal of Advertising
    Baker Stacey Menzel, Motley Carol M., Henderson Geraldine R., From despicable to collectible
    33:3, p. 37 - 50 2004
  • Academy of Marketing Science review
    Kleine Susan, Baker Stacey, An integrative review of material possession attachment
    2004, p. 1 2004
  • Journal of Marketing Education
    Baker Stacey Menzel, Kleine Susan Schultz, Bennion Mark, What Do They Know? Integrating the Core Concept of Customer Value into the Undergraduate Marketing Curriculum and Its Assessment
    25:1, p. 79 - 89 2003
  • Journal of Advertising
    Motley Carol M., Henderson Geraldine R., Baker Stacey Menzel, Exploring collective memories associated with african-american advertising memorabilia
    32:1, p. 47 - 57 2003
  • Journal of Retailing and Consumer Services
    Baker Stacey Menzel, Stephens Debra Lynn, Hill Ronald Paul, How can retailers enhance accessibility
    9:4, p. 227 - 239 2002
  • Journal of Public Policy and Marketing
    Baker Stacey Menzel, Stephens Debra Lynn, Hill Ronald Paul, Marketplace Experiences of Consumers with Visual Impairments
    20:2, p. 215 - 224 2001
  • Journal of Public Policy and Marketing
    Baker Stacey Menzel, Kaufman-Scarborough Carol, Marketing and Public Accommodation
    20:2, p. 297 - 304 2001
  • Journal of Interactive Marketing
    Holland Jonna, Baker Stacey Menzel, Customer participation in creating site brand loyalty
    15:4, p. 34 - 45 2001
  • Advances in consumer research
    Baker Stacey, Kleine Susan, Bowen Heather, Seashells from the Seashore and T-shirts from the City: Toward an Understanding of Person/Object/Place Relationships in Children's Souvenir Choices
    27 2000
  • Consumption, markets and culture
    Okleshen Cara, Baker Stacey Menzel, Mittelstaedt Robert, Santa Claus does more than deliver toys: Advertising's commercialization of the collective memory of Americans
    4:3, p. 207 - 240 2000
  • Human Dimensions of Wildlife
    Scott David, Kim Chulwon, Baker Stacey Menzel, Motivations and commitments among participants in the great texas birding classic
    4:1, p. 50 - 67 1999
  • Advances in consumer research
    Martin Mary, Baker Stacey, An Ethnography of Mick's Sports Card Show: Preliminary Findings from the Field
    23, p. 329 1996
  • Advances in consumer research
    Baker Stacey, Kennedy Patricia, Death by Nostalgia: A Diagnosis of Context Specific Cases
    21, p. 169 - 174 1994

Presentations

  • Thomas, Meredith Rhoads, Stacey Menzel Baker, Kathryn Elenius (2021), Small Businesses as Community Change Agents in Social Crises, Winter AMA Conference (Virtual), February. 2021
  • Baker, Stacey Menzel, Courtney Nations, Aronte Bennett, Meredith Rhoads Thomas, "When Does the Social Service Ecosystem Meet Consumption Needs?: A Power-Justice-Access Model (PJAM) of Holistic Well-being from Recipients' Perspectives," paper presented as part of a special session at 2020 Winter American Marketing Association Winter Educator's Conference, San Diego, CA, 2020
  • Baker, Stacey Menzel, "Distressed Communities as Distressed Markets," paper presented as part of a special session at 2020 Winter American Marketing Association Winter Educator's Conference, San Diego, CA, 2020
  • Azzari, Courtney Nations, Stacey Menzel Baker, Meredith Rhodes Thomas, Aronte Marie Bennet, "Dignity and Dependency in the Acquisition and Consumption of Social Program Resources," Virtual Subsistence Marketplace Conference, Loyola Marymount 2020
  • Nations, Courtney, Stacey Menzel Baker, Meredith Rhoads Thomas, and Aronté Marie Bennett, "When Do Social Services meet Recipients' Consumption Needs? A Power-Justice-Access Model (PJAM)," Marketing and Public Policy Conference, Washington, D.C. 2019
  • Baker, Stacey Menzel and Bailey Wood, "A Cultural Trauma Model of Market (Re)development: A 'Purpose-driven' Model to Address Poverty and Injustice" Poster Presentation, Marketing and Public Policy Conference, Washington, D.C. 2019
  • Baker, Stacey Menzel, "Purpose Built Community and Market Development," Macromarketing Conference, Competitive Paper, Cleveland, OH 2019
  • Baker, Stacey Menzel, Courtney Nations, Meredith Rhoads Thomas, and Aronté Marie Bennett, "Dignity, Power, and Justice in the Exchange of Community Resources," Society for Consumer Psychology Conference, Competitive paper, Savannah, GA 2019
  • Nations, Courtney and Stacey Menzel Baker, "Interrupting Unsustainable Service Rituals: A Consumer-Driven Approach to Environmentally-Friendly, Compassionate End of Life Services," in Delivering a Better Value Proposition, SIG Special Session Co-Sponsored by Marketing & Society SIG and Retailing & Pricing SIG, Co-Chairs Stacey Menzel Baker and Lauren Skinner Beitelspacher, Austin, TX 2019
  • Baker, Stacey Menzel, "Reconnecting the Excluded through 'Purpose-Built' Community and Market Development," in Special Session, Emerging Markets in Conflict Zones: Toward Resilience, Inclusion, Justice and Sustainable Well-Being, Cliff Shultz and Alan J. Malter, Co-Chairs, 2019 Winter AMA, Austin, TX 2019
  • Eric Krszjzaniek, Matthew B. Lunde, Travis Jody Simkins, Edna Ndichu, and Stacey Menzel Baker, "A Primer on Marketing, Policy & Social Change: The ABCs of Five Sub-Areas," presented at AMA Marketing & Public Policy Conference, competitive paper track 2016
  • Baker, Stacey Menzel, "Conflict and Constructive Engagement in the Wake of Natural Disasters," Proceedings of the 2016 Macromarketing Conference, Norah Campbell, Marius Claudy, and Aidan O'Driscoll (Eds.), Dublin, Ireland, 799 2016
  • Baker, Stacey Menzel, "Research Methods in Difficult Environments," special session with Ronald Paul Hill and Clifford J. Schultz, Marketing & Public Policy Conference, San Luis Obispo, CA. 2016
  • Baker, Stacey Menzel and Aronte M. Bennett, "Crimes of Omission and Commission," AMA Marketing & Public Policy Conference, Washington, D.C. 2015
  • Baker, Stacey Menzel, "Toward a More Benevolent and Sustainable Understanding of Marketing Exchange," Winter American Marketing Association Conference, San Antonio, TX. 2015
  • Martin, Ingrid M., Wade E. Martin, Stacey Menzel Baker, Debra L. Scammon, Josh Wiener, "Social Marketing as a Catalyst for Integration/Intervention Across the Disaster Cycle," AMA Marketing & Public Policy Conference, Boston, MA. 2014
  • Baker, Courtney Nations, Stacey Menzel Baker, and James W. Gentry, "Making Sense of Body Disposition," AMA Marketing & Public Policy Conference, Boston, MA. 2014
  • Baker, Stacey Menzel and Courtney Nations Baker, "Reconstructing Material Wellbeing in Disaster Recovery," AMA Marketing & Public Policy Conference, Boston, MA. 2014
  • Baker, Stacey Menzel and Courtney Nations Baker, "Narratives of Cultural Trauma (and Resilience): Collective Negotiation of Material Wellbeing in Disaster Recovery," Association for Consumer Research Conference, Baltimore, MD. 2014
  • Baker, Courtney Nations and Stacey Menzel Baker, "Ashes to Ashes or Ashes to Coral?: Alternatives to Traditional Burial Rituals and their Implications for Consumption, Ritual Transformation, and Sustainability," Association for Consumer Research Conference, Baltimore, MD. 2014
  • Baker, Stacey Menzel, "Material Vulnerability in Families: Co-constructing Family Well-being," AMA Marketing & Public Policy Conference, Washington, D.C. 2013
  • Baker, Stacey Menzel, Courtney Nations Baker, and Julie Ruth, "Dignity in the Acquisition and Consumption of Social Services," AMA Winter Educators Conference, Las Vegas, NV. 2013
  • Baker, Stacey Menzel, "Social Justice, Material Well-being, and the Complexity of Communities as Markets," AMA Academic Council Special Session, AMA Winter Educators Conference, Las Vegas, NV. 2013

Awards

  • AMA-EBSCO Responsible Research in Marketing Award
    AMA-EBSCO Responsible Research in Marketing Award, 2021 - based on the nomination of “The Bounce in Our Steps from Shared Material Resources in Cultural Trauma and Recovery,” Journal of Association for Consumer Research https://www.ama.org/2021/02/15/ama-ebsco-annual-award-for-responsible-research-in-marketing-2021-recipients-announced/
    AMA - EBSCO
  • Billy Award for Outstanding Faculty Research Contributions
    Heider College of Business, Creighton University
  • Charles C. Slater Memorial Award
    Best article in Volumes 34 & 35, judged by the Editorial Board as making the most significant contribution in the field of macromarketing, “Improvisational Provisioning in Disaster: The Mechanisms and Meanings of Ad Hoc Marketing Exchange Systems in Community”
    Journal of Macromarketing
  • Thomas C. Kinnear Award
    Best Article Award for paper published 2011-2013 in the Journal, “Beyond Poverty: Social Justice in a Global Marketplace.”
    Journal of Public Policy & Marketing