Natalie Gerhart, PhD

Department

Accounting and Business Intelligence & Analytics

Position

Associate Professor

Publications

• Personal and ubiquitous computing
  Heinrich Matthew, Gerhart Natalie, Is privacy hopeless? Hopelessness and privacy concern
  29:2, p. 169 - 180 2025
• The Journal of computer information systems
  Gerhart Natalie, Torres Russell, Hamilton Scott, Understanding the Role of Psychosocial Factors in Online News Addiction, p. 1 - 14 2024
• Online information review
  Heinrich Matthew, Gerhart Natalie, Privacy? What’s that? Differences in privacy boundaries 2024
• Journal of statistics and data science education
  Gerhart Natalie, Rastegari Elham, Cole Emma, Analytics: What Do Business Majors Need and Where Do They Get It?, p. 1 - 48 2024
• Gerhart Natalie, Mentzer Kevin D., Yates David J., Introduction to the Minitrack on Data Analytics, Data Mining, and Machine Learning for Social Media 2024
• Journal of Management Information Systems
  George Jordana, Torres Russell, Gerhart Natalie, Uncovering the Truth about Fake News: A Research Model Grounded in Multi-Disciplinary Literature
  38:4, p. 1067 - 1094 2024
• Global knowledge, memory and communication
  Kusaila Daniel, Gerhart Natalie, Sarcastic emojis: why don’t you understand? 2023
• Journal of information systems education
  Heinrich Matthew, Gerhart Natalie, Privacy Education Effectiveness: Does It Matter?
  34:1, p. 49 - 69 2023
• Communications of the Association for Information Systems
  Gerhart Natalie, Torres Russell, Giddens Laurie, Challenges in the Model Development Process: Discussions with Data Scientists
  53 2023
• International Journal of Business & Management Studies
  Kirby Joseph, R. Wingender John, Gerhart Natalie, The Impact On Firm Value Of Announcements Of The Appointment Of An Information Technology Officer (Cxo) To The C-Suite
  3, p. 26 - 43 2022
• The Journal of computer information systems
  Gerhart Natalie, Ogbanufe Obi, Torres Russell, Sidorova Anna, Evangelopoulos Nicholas, Effort Minimization Theory in the Data Analytics Era
  62:4, p. 837 - 849 2022
• Computers in human behavior
  Ogbanufe Obi, Gerhart Natalie, Exploring smart wearables through the lens of reactance theory: Linking values, social influence, and status quo
  127, p. - 2022
• International journal of consumer studies
  Ogbanufe Obi, Gerhart Natalie, Dis-Identity and Non-Consumption of Smartwatches
  46:1, p. 218 - 234 2022
• Managerial and Decision Economics
  Kirby Joseph, Gerhart Natalie, Wingender John R., Firm financial outcomes 2022
• Journal of management information systems
  George Jordana, Torres Russell, Gerhart Natalie, Uncovering the Truth about Fake News: A Research Model Grounded in Multi-Disciplinary Literature
  38:4, p. 1067 - 1094 2021
• Information Systems Journal
  Ogbanufe Obi, Gerhart Natalie, The Mediating Influence of Smartwatch Identity on Deep Use and Innovative Individual Performance
  30:6, p. 977 - 1009 2020
• Informing Science: The International Journal of an Emerging Transdiscipline
  Gerhart Natalie, Technology Addiction: How Social Network Sites Impact Our Lives
  20, p. 179 - 194 2020
• AIS Transactions on Replication Research
  Gerhart Natalie, Windsor John, Cognitive Stopping Rules in a New Online Reality
  3, p. 1 - 9 2020
• Journal of Computer Information Systems
  Gerhart Natalie, Generalizing Stopping Rule Research: Development of Scales, Journal of Computer Information Systems
  60:1, p. 93 - 100 2020
• International Journal of Social and Humanistic Computing
  Koohikamali Mehrdad, Gerhart Natalie, Engagement on Online Social Networks During a Social Crisis: Effect of Anonymity Level
  3:3/4, p. 270 - 270 2020
• Computers in human behavior
  Koohikamali Mehrdad, Gerhart Natalie, Social network migration and anonymity expectations: What anonymous social network apps offer
  95, p. 101 - 113 2019
• Journal of Computer Information Systems
  Torres Russell, Gerhart Natalie, Mobile Proximity Usage Behaviors Based on User Characteristics
  59:2, p. 161 - 170 2019
• International Journal of HumanComputer Interaction
  Ogbanufe Obi, Gerhart Natalie, Watch It! Factors Driving Continued Feature Use of the Smartwatch
  34:11, p. 999 - 1014 2018
• ACM SIGMIS Database: the DATABASE for Advances in Information Systems
  Torres Russell, Negahban Arash, Gerhart Natalie, Epistemology in the Era of Fake News: An Exploration of Information Verification Behaviors among Social Networking Site Users
  49:3, p. 78 - 97 2018
• Journal of Computer Information Systems
  Gerhart Natalie, Sidorova Anna, The Effect of Network Characteristics on Online Identity Management Practices
  57:3, p. 229 - 237 2017
• Decision Sciences Journal of Innovative Education
  Gerhart Natalie, Peak Daniel, Prybutok Victor R., Encouraging E-Textbook Adoption: Merging Two Models
  15:2, p. 191 - 218 2017
• Decision Support Systems
  Koohikamali Mehrdad, Gerhart Natalie, Mousavizadeh Mohammadreza, Location Disclosure on LB-SNAs: The Role of Incentives on Sharing Behavior
  71, p. 78 - 87 2015
• Decision Sciences Journal of Innovative Education
  Gerhart Natalie, Peak Daniel A., Prybutok Victor R., Searching for New Answers: The Application of Task-Technology Fit to e-Textbook Usage
  13:1, p. 91 - 111 2015
• MIS Quarterly Executive
  Kappelman Leon, McLean Ephraim, Johnson Vess, Gerhart Natalie, The 2014 SIM IT Key Issues and Trends Study
  13:4, p. 237 - 263 -0001