Qiuli (Julie) Su, PhD
Assistant Professor
Contact
Marketing & Management - Business
Heider College of Business
HARP - Harper Center for Student Life & Learn - 4075
Qiuli (Julie) Su, PhD
Assistant Professor
Qiuli (Julie) holds a Ph.D. in Marketing from Louisiana State University, an MBA from the China Europe International Business School, and an MSc in Mechanical Engineering from Shanghai Jiao Tong University. Before pursuing her Ph.D., Qiuli was a Brand Manager at AstraZeneca in China and held the Product Development Lead role at Intel in the United States, Japan, and China.
Teaching Interests
- Digital Marketing; Marketing Analytics
Research Focus
Digital Marketing; Marketing AnalyticsDepartment
Marketing and Management
Position
Assistant Professor
Articles
- Journal of Consumer Marketing
Qiuli Su, Aidin Namin, Seth Ketron 'The effect of online company responses on app review quality'
41 No. 1, p. 110-125. 2024 - International Journal of Advertising
Qiuli Su, Jianan Wu 'Differential Effects of Online Review Characteristics on Innovators and Imitators in New Product Adoption'
41, p. 1338-1357 2021
Presentations
- Qiuli Su. The Effect of Online Company Responses on Review Quality: An Empirical Study of App Developer Company Responses to Customer Reviews. Invited to present at INFORMS Annual Meeting in Phoenix, AZ. 2023
- Qiuli Su. The Effect of Online Company Responses on Review Quality: An Empirical Study of App Developer Company Responses to Customer Reviews. Presented at American Marketing Association Summer Academic Conference in San Francisco, CA. 2023