Qiuli (Julie) Su is an Assistant Professor of Marketing at the Heider College of Business, Creighton University. She teaches Digital Marketing, Marketing Analytics, and Principles of Marketing for undergraduate students at Creighton. Qiuli’s research focuses on digital marketing and marketing analytics, primarily emphasizing understanding consumer behavior and improving company strategies in online markets. Her research topics include e-commerce, social media, and big data. In her research, she applies statistical models, econometrics, and machine learning tools to analyze real-world marketing data to gain valuable customer insights and inform company decision-making. Qiuli received the Best Paper Award for the Marketing Research and Analytics Track at the 2024 American Marketing Association Summer Academic Conference in Boston, MA. Her research has been published in high-quality, peer-reviewed journals, such as the International Journal of Advertising and the Journal of Consumer Marketing. Qiuli has also presented her work at leading conferences, including the Marketing Science Conference, the American Marketing Association Conference, and the INFORMS Meeting.

Qiuli (Julie) holds a Ph.D. in Marketing from Louisiana State University, an MBA from the China Europe International Business School, and an MSc in Mechanical Engineering from Shanghai Jiao Tong University. Before pursuing her Ph.D., Qiuli was a Brand Manager at AstraZeneca in China and held the role of Product Development Lead at Intel in the United States, Japan, and China.