Qiuli (Julie) Su is an Assistant Professor of Marketing at the Heider College of Business, Creighton University. She teaches digital marketing and principles of marketing for undergraduate students at Creighton. Qiuli’s research focuses on digital marketing and marketing analytics, primarily emphasizing understanding consumer behavior and improving company strategies in online markets. Her research topics include e-commerce, social media, and big data. In her research, she applies statistical models, econometrics, and machine learning tools to analyze real-world marketing data to gain valuable customer insights and inform company decision-making. She has published her research work in the International Journal of Advertising and presented her findings at the Marketing Science Conference, American Marketing Association Conference, and INFORMS Meeting.

Qiuli (Julie) holds a Ph.D. in Marketing from Louisiana State University, an MBA from the China Europe International Business School, and an MSc in Mechanical Engineering from Shanghai Jiao Tong University. Before pursuing her Ph.D., Qiuli was a Brand Manager at AstraZeneca in China and held the Product Development Lead role at Intel in the United States, Japan, and China.