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Qiuli (Julie) Su, PhD

Assistant Professor

Qiuli (Julie) Su


Marketing & Management - Business
Heider College of Business
HARP - Harper Center for Student Life & Learn

Qiuli (Julie) Su, PhD

Assistant Professor

Qiuli (Julie) Su is an Assistant Professor of Marketing in the Heider College of Business at Creighton University. Her research focuses on digital marketing and marketing analytics, with a primary emphasis on understanding consumer behavior and improving company strategies in online markets. Her research has been published in the International Journal of Advertising, and she has presented her findings at the Marketing Science conference.

Qiuli (Julie) holds a Ph.D. in Marketing from Louisiana State University, an MBA from the China Europe International Business School, and an MSc in Mechanical Engineering from Shanghai Jiao Tong University. Before pursuing her Ph.D., Qiuli was a Brand Manager at AstraZeneca in China and held the Product Development Lead role at Intel in the United States, Japan, and China.

Research Focus

Digital Marketing; Marketing Analytics


Marketing and Management


Assistant Professor


  • International Journal of Advertising
    Qiuli Su, Jianan Wu Differential Effects of Online Review Characteristics on Innovators and Imitators in New Product Adoption
    41, p. 1338-1357 2021