Trent R . Wachner, PhD

Associate Professor

Trent R. Wachner, PhD

Contact

Heider College of Business
Marketing & Management - Business
HARP - Harper Center for Student Life & Learn - 4016

Trent R . Wachner, PhD

Associate Professor

Department

Marketing and Management

Position

Associate Professor

Books

  • Digital Product Management, Technology and Practice : Interdisciplinary Perspectives
    Hendrickson Anthony, Digital media [Book Chapter] 2010
  • Wachner Trent, Relationship strategies over the customer relationship lifecycle 2008

Publications

  • Journal of international business
    Gustafson Andrew, Global pharmaceutical marketing incentive
    2:1, p. 29 - 50 2010
  • Journal of the Academy of Marketing Science
    Plouffe Christopher R., Customer-directed selling behaviors and performance: a comparison of existing perspectives
    37:4, p. 422 - 439 2009
  • Journal of Personal Selling & Sales Management
    Plouffe Christopher R., Navigating difficult waters: Publishing trends and scholarship in sales research.
    28:1, p. 79 - 92 2008

Presentations

  • 2023
  • Panelist for Keidanren Delegation w/ Ed Morse, Kristie Briggs and former CEO's of Toyota and Canon 2018
  • Panelist with Professor Koichi Hamada special adivsor for Japan Prime Minister Shinzo Abe 2018
  • Panelist at 9th International Conference on Peace and Nonviolent Action 2017

Awards

  • Shine Award
    award for inspirational teaching
    Gamma Phi Beta
  • Fellow
    Academic Excellence and Assessment