Trent R . Wachner, PhD

Associate Professor

Heider College of Business

Marketing & Management - Business

HARP - Harper Center for Student Life & Learn

Trent R . Wachner, PhD

Marketing and Management

Associate Professor

Drake Management Review
Wachner, Trent., Business Culture in China: Analysis of a Cross-Cultural Leadership Program.
3 (1), p. 1-12 2013
Journal of International Business
Gustafson, A., Wachner, T., Global Pharmaceutical Marketing Incentives: Misplaced Marketing or the Common Good?
2 (1), p. 29-50 2010
Logos Press
Wachner, T., & York, A., 'How to Teach Bioscience Using the Case Discussion Method'., in The Case for Building Biotechnology, Ahn, M., Alverez, M., Myers, A., & York, A., eds. 2010
IGI Global: Pennsylvania
Hendrickson, A.R., Wachner, T., & Matthews, B., 'Digital Media: Future Research Directions' in Troy Strader (Ed.), Digital Product Management, Technology and Practice: Interdisciplinary Perspectives. 2010
Journal of the Academy of Marketing Science
Plouffe, Christopher R., Hulland, John, Wachner, Trent Customer-directed selling behaviors and performance: a comparison of existing perspectives
37, p. 422-439 2009
Industrial Marketing Management
Wachner, Trent, Plouffe, Christopher R., Gregoire, Yany SOCO's impact on individual sales performance: The integration of selling skills as a missing link
38, p. 32-44 2009