Trent R . Wachner, PhD

Department

Marketing and Management

Position

Associate Professor

Books

• Digital Product Management, Technology and Practice : Interdisciplinary Perspectives
  Hendrickson Anthony, Digital media [Book Chapter] 2010
• Wachner Trent, Relationship strategies over the customer relationship lifecycle 2008

Publications

• Journal of international business
  Gustafson Andrew, Global pharmaceutical marketing incentive
  2:1, p. 29 - 50 2010
• Journal of the Academy of Marketing Science
  Plouffe Christopher R., Customer-directed selling behaviors and performance: a comparison of existing perspectives
  37:4, p. 422 - 439 2009
• Journal of Personal Selling & Sales Management
  Plouffe Christopher R., Navigating difficult waters: Publishing trends and scholarship in sales research.
  28:1, p. 79 - 92 2008

Presentations

• 2023
• Panelist for Keidanren Delegation w/ Ed Morse, Kristie Briggs and former CEO's of Toyota and Canon 2018
• Panelist with Professor Koichi Hamada special adivsor for Japan Prime Minister Shinzo Abe 2018
• Panelist at 9th International Conference on Peace and Nonviolent Action 2017

Awards

• Shine Award
  award for inspirational teaching
  Gamma Phi Beta
• Fellow
  Academic Excellence and Assessment