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Trent R . Wachner, PhD

Associate Professor

Trent R. Wachner, PhD


Heider College of Business
Marketing & Management - Business
HARP - Harper Center for Student Life & Learn - 4016

Trent R . Wachner, PhD

Associate Professor


Marketing and Management


Associate Professor


  • Drake Management Review
    Wachner, Trent., Business Culture in China: Analysis of a Cross-Cultural Leadership Program.
    3 (1), p. 1-12 2013
  • Journal of International Business
    Gustafson, A., Wachner, T., Global Pharmaceutical Marketing Incentives: Misplaced Marketing or the Common Good?
    2 (1), p. 29-50 2010
  • Logos Press
    Wachner, T., & York, A., 'How to Teach Bioscience Using the Case Discussion Method'., in The Case for Building Biotechnology, Ahn, M., Alverez, M., Myers, A., & York, A., eds. 2010
  • IGI Global: Pennsylvania
    Hendrickson, A.R., Wachner, T., & Matthews, B., 'Digital Media: Future Research Directions' in Troy Strader (Ed.), Digital Product Management, Technology and Practice: Interdisciplinary Perspectives. 2010
  • Journal of the Academy of Marketing Science
    Plouffe, Christopher R., Hulland, John, Wachner, Trent Customer-directed selling behaviors and performance: a comparison of existing perspectives
    37, p. 422-439 2009
  • Industrial Marketing Management
    Wachner, Trent, Plouffe, Christopher R., Gregoire, Yany SOCO's impact on individual sales performance: The integration of selling skills as a missing link
    38, p. 32-44 2009


  • 2023
  • Panelist for Keidanren Delegation w/ Ed Morse, Kristie Briggs and former CEO's of Toyota and Canon 2018
  • Panelist with Professor Koichi Hamada special adivsor for Japan Prime Minister Shinzo Abe 2018
  • Panelist at 9th International Conference on Peace and Nonviolent Action 2017


  • Shine Award
    award for inspirational teaching
    Gamma Phi Beta
  • Fellow
    Academic Excellence and Assessment