Marketing Industry
About the Marketing Industry
The American Marketing Association (AMA) defines marketing as “the activity, set of institutions, and processes for creating communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Marketers focus on creating and implementing strategies to attract and retain clientele, increase brand visibility to drive revenue for companies or organizations.
Career paths within the field range from general marketing, branding, content marketing, social media marketing, marketing management, advertising, public relations and more.
Skills
Skills that will help you excel in the field of marketing include the following.
- Creativity
- Adaptability
- Persuasive Communication
- Organization
- Time management
- Critical and Strategic Thinking
- Problem Solving/Decision Making
- Emotional Intelligence
- Collaboration
- Attention to Detail
- Leadership
Entry Point Positions
Explore more entry-level positions on Handshake
- Marketing Coordinator/Marketing Specialist
- Content Coordinator
- Digital Marketing Assistant
- Social Media Specialist
- SEO Specialist
- Marketing Analyst
- Copywriter
Forage Internship Simulation Courses
Forage internship simulations help students develop transferable skills for workplace readiness. Each micro-internship is 3-6 hours of industry-specific tasks and culminates in a certificate that can be add to your resume and LinkedIn profile. These are free, self-paced courses that are great for discernment and standing out from the crowd when applying in the industry.
Student Organizations
Professional Organizations
Vault Career Resources
Vault Industry Resource
About the Social Media Industry
Vault Webinar
Careers in Marketing
Vault Career Resource
Market Research Analysts
O*Net Online Resources
O*Net offers a comprehensive view of occupations across all industries in the United States. It includes important skills for the position, employment and salary information as well as future job growth projection.
