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Marketing Industry

About the Marketing Industry

The American Marketing Association (AMA) defines marketing as “the activity, set of institutions, and processes for creating communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Marketers focus on creating and implementing strategies to attract and retain clientele, increase brand visibility to drive revenue for companies or organizations.

Career paths within the field range from general marketing, branding, content marketing, social media marketing, marketing management, advertising, public relations and more.

Career Outlook

Marketing Management

Occupational Growth

  • Estimated Growth rate 2021-2031 10% (faster than average)
  • Projected employment 2021-2031- +380,700 (increasing from 347,000)



Pay Outlook for Marketing Managers (2021)

  • Low End <$77,680
  • High End >$208,000
  • Median $135,030

Job Simulations through Forage

Explore careers and prepare for the job with hundreds of free job simulations at designed by the world's top employers. Learn about the industry by completing these interactive job simulations with real companies.

Professional Organizations

  • American Marketing Association: The American Marketing Association strives to be the most relevant force and voice shaping marketing around the world, an essential community for marketers.
  • The Digital Marketing Association: The Digital Marketing Association supports and encourages digital marketing professionals to uphold industry standards, to ensure best practice in our young profession.
  • Social Media Association (SM@): The Social Media Association (SMA) is as a trade association focused on social media and digital communications for business. Our mission is to set the standard for all ethical, legal digital marketing practices. 

Candid Career Videos

Interviews with professionals working in the marketing industry.