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Identity

Logo Standards

Primary Logo

Our logo should be used in all external communications—print, web or electronic materials—and on items such as T-shirts, promotional items, signage, etc. Consistency is vital to creating a strong brand presence. Logo files are available for download.

Note: The logo is only acceptable in Creighton blue (PMS 286), black or white.

 

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Logo Standards Guidelines

Clear Space

Clear space is the minimum “breathing room” that must be maintained around the logo.

This clearance should be equal to 1/3 the logo’s height and should be given around the logo’s entire perimeter, from its outermost points. (So if the logo is 3 inches in height, the clear space equals 1 inch.) No other design elements may be positioned within this space.

Clear space also refers to the minimum distance from the edge of the page.

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Logo Clearspace Diagram

Minimum Size

Creighton’s primary visual identity must always be recognizable and readable.

To ensure legibility, the minimum allowable reproduction size for all the logos is 1 inch, with the width measured from the left edge to the right edge of the logo.

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Minimum Size Logo

Preserving the Design

It is important to the success of Creighton’s visual identity to treat our logo with respect and consistency.

The examples illustrate unacceptable uses of the logo. Please refrain from using any version of the logo that has not been approved, as noted on the previous pages.

All approved logo files are available for download.

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Incorrect Logo Usage Examples

Secondary Logos

LEFT-ALIGNED ORIENTATION

Each school or sub-brand should use only the approved and supplied version of its logo lockup. In no case should the logos be altered, redrawn, distorted or rebuilt. An independent secondary graphic mark for a school or college is not permitted.

The primary logo is required; the use of a secondary level in the logo is optional.

All logo files displayed, as well as additional secondary logos for administrative divisions, are available for download.

 

 

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Left-Aligned Secondary Logos

Secondary Logos

CENTERED ORIENTATION

Each school or sub-brand should use only the approved and supplied version of its logo lockup. In no case should the logos be altered, redrawn, distorted or rebuilt. An independent secondary graphic mark for a school or college is not permitted.

The primary logo is required; the use of a secondary level in the logo is optional.

All logo files displayed, as well as additional secondary logos for administrative divisions, are available for download. 

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Center-Aligned Secondary Logos

Tertiary Logos

Each school or sub-brand should use only the approved and supplied version of its logo lockup. In no case should the logos be altered, redrawn, distorted or rebuilt. An independent secondary graphic mark for a school or college is not permitted.

The primary logo is required; the use of a secondary level in the logo is optional.

All logo files displayed, as well as additional secondary logos for administrative divisions, are available for download. 

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Tertiary Logos

The University Seal

The University seal is an official symbol of the University. It is reserved for the Office of the President and high-end donor communications—such as diplomas, fundraising proposals and presidential initiatives.

Seal design:

The gold stripes on the red field, in the upper left-hand quadrant of the shield, comes from the family coat of arms of St. Ignatius of Loyola, the founder of the Society of Jesus or Jesuits. The lion rampart comes from the Creighton family coat of arms and the three seashells on a field of sable and red comes from the Wareham family coats of arms—giving a nod to Creighton University’s founding families. The design for the shield’s final quadrant, in the lower left, comes from the coat of arms of the Archdiocese of Omaha. The starburst behind the shield comes from the seal of the Society of Jesus.

To obtain a vector file of the University seal, please contact Shannon Johnson, Creative Director, at ShannonJohnson@creighton.edu or 402.280.3820.

Notes: The University seal can be used ONLY as a stand-alone image. Do not pair the seal with any other logo, mark or words.
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University Seal

Athletics Brand

The Creighton University Athletics Department has its own approved logos and marks. Please visit the Athletics Brand Guide for more details on the logos.

The athletic logos and marks are to be used only for Creighton athletic entities, athletic events and student-focused or spirit-building campaigns.

Our athletic marks and logos support the University’s tradition of continued athletic excellence and are not intended to be used to promote or identify with our academic institution.

Bluejays is written as one word. Do not use Blue Jays or Blue jays.

 

Notes:
Each logo should only be used as an independent and isolated stand-alone graphic. Never group logos or individual graphic elements together as a reconfiguration of the logo.
The athletic logos and marks cannot be modified in any way. This includes the addition of any sub-brands for colleges, schools or departments and clubs within them.
Licensed vendors have access to the logos. To obtain permission to use the logos, contact Kevin Sarver at KSarver@creighton.edu or Shannon Johnson at ShannonJohnson@creighton.edu.
Student clubs and organizations should contact Katie Kelsey in the Student Leadership and Involvement Center for permission to use the logos at KatieKelsey@creighton.edu.
All vendors producing items with the athletics logo that are intended for sale must be CLC licensed. For more information, visit clc.com.
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Athletics Brand Logos

Creighton Marks

While sharing the same mission yet having individual personalities, Creighton marks are prominently linked to the University’s core brand while requiring differentiation as they provide distinctive applications for their specific areas of influence.

 

A mark must meet the following criteria:

  • Used for advising, academic support, co-curricular, experiential and/or other student-related services.
  • Used for campus-based, internal-focused service storefronts.
  • Directed toward internal campus-facing primary audience (staff, faculty and students). All external outreach MUST also include the official Creighton University logo.

 

Additional clarifications:

  • Division and department names and offices should follow approved University guidelines. Refer to logos page to download the file.
  • Buildings and specific facilities that include rooms, auditoriums, offices and collaborative spaces do not qualify for a unique mark. Please contact Facilities for assistance and/or specific signage guidelines for any requests of this nature.
  • Student organizations must follow student handbook guidelines.

 

Notes:
Please contact UCOM for assistance with any logo not posted on our logo page. University Communications and Marketing maintains marketing and advertising guidelines and regulates the use of the Creighton name and all subsets and logos.
To obtain permission to use the logos, contact Shannon Johnson at ShannonJohnson@creighton.edu.
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Creighton Marks